Es tut uns leid, aber diese Seite wurde leider noch nicht übersetzt. Doch keine Sorge, das Emarsys Lokalisierungsteam arbeitet eifrig daran, unsere gesamte Dokumentation in Ihrer Sprache bereitzustellen.
Before you start to design and implement your recommendation widgets, you should read these pages to get a better understanding of what Predict can do for you and your business.
Here we describe what we regard as the absolute minimum best practices that you should follow to take proper advantage of the automated revenue generation Predict can provide.
The Web Recommender widgets can be placed in any page on your website. They can display a variety of cross- and up-sell recommendations in different locations, in order to make the most of the customer’s visit to your site. Below are some examples showcasing these widgets.
This is a special widget designed purely for use on the home page of your web shop. Each visiting customer will see a different selection of products based on what they are most likely to be interested in, and displayed in sections designed to catch their interest and optimize conversion. This widget is aimed at both web stickiness, by providing an ever-changing shopping experience, and conversion, by recommending products right at the start of the session.
The Predictive Homepage
The Predictive Homepage is a special solution which uses the Home widget to let you create a unique homepage for every visitor. You can give each and every customer a more personal and more engaging experience from the moment they arrive at your site. They will see recommendations personalized across categories and products, all delivered in the optimal order.
Even first-time visitors will get an optimized version of the homepage, as the products displayed will change in real time depending on the current browse and purchase behavior of your other customers. This means that you always promote the offers that have the highest chance of conversion at any given time. With this solution you can:
- Dynamically tailor your homepage with relevant offers and recommendations.
- Personalize across both categories and products.
- Extend optimization to first-time, unknown visitors.
- Easily integrate with any homepage design.
- Create more sales opportunities with every customer visit.
How does the Home widget work?
You can place as many widgets as you like on your home page, and for each one Predict will select both the most appropriate category and the best items within that category.
This removes the limitation of having to stick to one category (if you were to use the Category widget) and allows you to personalize a far greater area of the page (than if you were to use the Personal widget).
Imagine a customer is browsing your web shop, looking for different items for different reasons. Here’s what Predict thinks is currently of interest to them:
How do you make sense of this selection? By adding four Home widgets, each with six items, you might end up with something like this:
Now it’s easy to see what the customer is looking for. It helps them focus their search, and shows them that you really understand their needs.
The Personal widget offers targeted recommendations which match a visitor’s known characteristics and interests, based on their own browse history and the wisdom of the crowd. It helps them to find products they are interested in before they even know they want them.
This widget is aimed at web stickiness and not conversion. It reduces browse abandonment by making it faster and easier to find the right product, and should always be prominently displayed on your home page as it gives an immediate personal touch to the browsing experience by displaying items that interested the visitor during their last session.
Using Personal on sub-pages
Since the Personal widget updates its recommendations with every click, you should also place it on generic pages such as Help and Support pages. This will ensure that the recommendations evolve with the session and adapt to the visitor’s changing behavior.
An ideal location is on the right side of the page, balancing the left navigation menu. If your design does not support this you can incorporate it into the body of the page, making sure that it is still clearly identified as a personal recommendation just for that visitor.
The classic ‘people who bought x, also bought y‘ widget, Also Bought offers recommendations based on items that have frequently been bought with the item currently being viewed. This is a more targeted version of the Related widget, and can be used well in combination with it.
It is particularly useful for web shops that sell items such as cameras which come with a lot of accessories.
Located on product and cart pages, it can provide advice and insights, like an experienced shop assistant, improves the experience and enhancing loyalty.
This widget should be displayed once you are fairly confident that the visitor is preparing to purchase an item. For example, on the detailed description page of a product. It can also be used well in conjunction with the Related widget.
Similar to Also_Bought, the Cart widget offers recommendations based on the current selection of items in the customer’s shopping cart. It looks for relationships between these items and then makes additional cross- and up-sell recommendations (e.g. a spare power cord for cars, an extra SD card, etc.).
This widget takes the recommendations one level deeper by analyzing the entire content of the cart before offering complementary items.
To maximize its impact, this widget should be placed in both the cart and the checkout pages of your web shop. On the cart page, it should be placed as close as possible to the actual contents of the cart; on the checkout page it should be located between the cart contents and the button to confirm the order and proceed to payment.
Similar to the Personal widget, the Category widget directs customers to the right products, but within a particular category, depending on the specific category page they are on.
For companies with a large and varied product catalog, it can direct the customer to the most relevant or profitable products within each category. As well as enhancing the experience with more targeted recommendations, it is very useful for inventory management.
For websites with 100+ items in a single category, it is recommended to add the Category widget on the top of every category page. This immediately gives the viewer a personal highlight from within the category, reducing search time, frustration and increasing conversions and experience.