• Company targeting: You can reach strategic accounts or industries by creating audiences from lists of companies, organizations and tailoring your LinkedIn campaigns to these target contacts.
• Contact targeting: You can push marketing audiences to LinkedIn, where contextually relevant ads will be displayed to contacts belonging to a specific target account.
• Contact acquisition via Lead Ads: When users interact with a lead generation campaign on LinkedIn, their data can be sent automatically to Emarsys. For more information, see Digital Ads - Lead Ads.

1. The LinkedIn integration collects contacts in Emarsys by using a segment or an Automation program. These contacts are collected under Audiences in Digital Ads.
2. The LinkedIn integration exchanges the contacts in the Audiences on a regular basis (Segment Audiences) or in real time through a webhook (Automation Center Audiences).
3. Once transferred to LinkedIn, contacts are matched by the network to profiles existing natively. This matching is done using the identifier specified in your Audience configuration.
4. LinkedIn displays the ad campaign associated with the audience (managed in the Ad network’s management interface) to contacts who were matched successfully.

Concerning contact acquisition, the LinkedIn integration allows you to connect Lead Generation forms. By using this feature, you can connect and map such forms to specific Emarsys contact fields. As Lead Ads works through a webhook, contacts can be imported almost in real time. Leads are collected into a contact list that you can easily use in Automation programs.

Matching identifiers

LinkedIn audiences support the following identifiers:

• Email
• Google Advertising ID (GAID)

• You can connect with key decision makers within your desired accounts by including specific companies in your marketing strategy.  
• It enables you to customize your advertising efforts to focus on high-priority companies, organizations, and educational institutions.  

To match your company list to LinkedIn pages, we require at least one of the following:  

• Company name  
• Company website  

Use the company targeting and launch account-based marketing campaigns, to focus on key decision-makers, and drive up conversions.

1. Select your corporate accounts and create an Account list. For detailed information, learn more.
2. Go to Channel > Digital Ads > Audiences tab and click Create Audience.
3. Select Linkedin as an Ad Network.
4. Select Company to create audience from a corporate account list.

5. Create a LinkedIn Company audience.
6. Select the account from the drop-down list, enter an audience name, and select the previously created account list.

7. Click Save.

• The effect of managing your target audience depends heavily on the contact matching success rate between Emarsys and LinkedIn.
• It is essential to try and optimize the contact matching process by providing the right identifier in Emarsys when possible.