With this lifecycle tactic you can launch an express sale event seamlessly, to maximize revenue before, during and after the promotion campaign.
It supports the Revenue objective and contributes to the Drive first purchase, Reduce customer churn and the Increase active customer revenue strategies.
Channels: Email, web Channel, CRM Ads.
Automation Center program
The email-only program in the Advanced package looks like this.
The most complex program with email, Web Channel and CRM Ads paths looks like this.
In both types of programs, an initial email is sent to inform customers about the promotion. After two days a daily promotion is sent, while in four hours a reminder is due. In the complex setup, after a further day a closer email with high or low value offer is sent for those who have not purchased.
If the number of contacts in a program is more than 7 million, you need to disable Send Time Optimization in the campaign settings.
Activating the Tactic
- Create the Sale event Tactic.
- Prepare the 5 versions of the Sale Event Email and add the personalization and product recommendation blocks.
- Exchange the emails in the program.
- Activate the Tactic.