Overview
Short trackable links for SMS allows you to enrich your SMS message with a fully personalized URL, without compromising the short size of the message. The URL that are used are being replaced with a short URL, which is resolved to the full personalized link, once clicked by the recipient.
Best practices and examples of short trackable links include the following:
- Link to a pre-filled form
- Direct link to the recipient's shopping cart (e.g. in an abandon cart tactic)
Additionally, the recipient's click on the URL is being tracked, pushed to the open-data platform and is available as a report in the reporting tab of the SMS channel.
Using Link Tracking on the Emarsys Platform
The link tracking feature is available under the two new tabs in the SMS Content Creator (see image below).
These tabs are:
- Link tracking
- List of all found links
Link Tracking Tab
To insert tracked links to your SMS content, perform the following:
- Type the URL into the message body. It will be identified automatically. URLs can contain personalization.
- You can turn ON and OFF tracking for each links separately. By default, every link will be tracked.
- Give a short tag for the link, which will be shown on the SMS Reporting page.
In the editor view, you will always see the URL in its original form. If tracked, it will be shortened to http://e.ms.to/xxxxxx (same URL as unsubscribe).
Link Overview Tab
If the link cannot be resolved, it is indicated with a red warning. The image below shows an example, where the link is fake.
The following image shows if the URL can be resolved:
How the Sent Message Looks Like
The image below shows how the sent message looks like:
The URL is converted to a shorter version. Once clicked by the customer, it will redirect to the full URL.
The average measured redirect latency is around 0.3 second.
Link Tracking Reporting
To see the number of clicks per campaign, go to the specific campaign's reporting page (see the image below).
Short Code Drag and Drop
In order to simplify SMS creation and to avoid errors, you can drag and drop short codes as objects from the SMS Basics tab to the message body and From name.
Left to the number, you can see the country to which the short code is set up for.
