Der Inhalt dieses Artikels wurde aktualisiert und wird gegenwärtig übersetzt. Bis die Übersetzung verfügbar ist und diese Nachricht gelöscht wurde, empfehlen wir Ihnen, sich auf die englische Version zu beziehen.
This tactic drives members to earn more points and upgrade their status.
An incentive for the upcoming purchase and the new tier benefits that will open up, drives the customer to complete the upgrade.
It supports the Revenue objective by contributing to the following strategies:
- Drive purchase frequency
- Increase average order value
- Increase active customer revenue
- Increase premium customer revenue
- Increase retention
Automation Center program
Prerequisites
- Activate the action ‘’Upgrade your status’’ in your Loyalty Admin.
- Create the email campaign.
- Create the personalization tokens.
Steps
- Create the segment for contacts who are close to the next tier (you decide what is the range of the points to consider).
- Swap the email in the Tactic with your ‘’Close to next tier’’ campaign (be sure to include ‘’Upgrade your status’’ action tokens).
Segment
The program uses a Relational segment with the template: “Loyalty [Number] of points to next tier”. In the box below you can define how many points are considered close to the next tier and target contacts accordingly.
As this program runs daily, be sure to keep a reasonable period for re-entry into the program in the participation settings.