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This tactic welcomes your new members and drives them to their first Loyalty purchase.
It supports the Revenue objective by contributing to the following strategies:
- Drive first purchase
- Drive purchase frequency
- Drive web traffic
- Increase active customer revenue
- Increase premium customer revenue
- Increase retention
Automation Center program
Prerequisites
- Activate the action ‘’First Loyalty purchase’’ in your Loyalty Admin.
- Create email campaign.
- Create the personalization tokens.
Steps
- Add external event and select:
loyalty_member_joined. - Swap the email in the Tactic with your ‘’Onboarding - Initial’’ campaign.
- Waits 7 days.
- Use a filter node and create a segment of contacts who have not purchased in the last 8 days.
- Swap the email in the Tactic with your ‘’Onboarding - Reminder’’ campaign (be sure to include ‘’First loyalty purchase’’ action tokens).
Segment
The program uses a Predict segment, but you have the option to use a Smart Insight segment as well, which will also include offline purchases.
