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This tactic increases customer engagement with the loyalty program and drives them to redeem their points for rewards before they expire.
It supports the Customer lifecycle objective by contributing to the strategies below:
- Increase retention
- Reduce customer churn
- Drive web traffic
- Win back inactive customers
- Win back defecting customers
Automation Center program
Prerequisites
- Create the email campaign.
- Create the personalization tokens.
Steps
- Create the segment for contacts with points about to expire. Make sure you are aligned with your loyalty plan settings.
- Swap the email in the Tactic with your ‘’Points about to expire’’ campaign.
- Apply the settings in Loyalty management.
Segment
The program uses a Relational segment with the template: “Loyalty Points about to expire”.
As this program runs daily, be sure to keep a reasonable period of re-enters this program in the participation settings.