This Tactic keeps your members active by rewarding them for any type of a single website engagement event of your choice.
A single action is sufficient for your members to get their reward, meaning one program per action.
It supports the Active customers objective by contributing to the following strategies:
- Reduce Customer Churn
- Drive Purchase Frequency
- Increase Premium Customer Revenue
- Drive Second Purchase
Channels
Basic workflow
- Website engagement event.
- Enable loyalty reward for members completing the engagement.
- Notification email is sent to the user.
Automation Center program
Activating the Tactic
Prerequisites
- Define the one action on your website for which your members will be rewarded (comment, review, rating etc)
- Email campaign
- Personalization and Loyalty tokens
Steps
- The External event is pre-selected in the entry node of the program. Make sure to select the Loyalty engagement event in this node.
- Make sure that the relevant relational segment is selected in the filter node to include all Loyalty members.
- Make sure that the relevant External Loyalty event (Loyalty engagement) is selected in the Loyalty trigger node.
- Add your email campaign.
- Add personalization and Loyalty tokens.
- Activate the campaign.
Tips & hints
As the first step of creating content for this Reward website engagement Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations under the Loyalty tab.