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Encourage purchasing customers to increase their spending by promoting items commonly bought by other customers who made the same purchase.
This lifecycle Tactic is enhanced with an additional content block for personalized recommendations for the individual customer and an offer for leads, defecting and inactive customers.
It supports the Revenue objective and affects the following strategies:
- First-time buyers to repeat
- Retain active customers
- Increase average order value
This tactic looks for first-time buyers and then uses a personalized product recommendation of most commonly bought items relating to specific products.
Automation Center program
The program looks like this.
The program starts with a Recurring filter node that runs every day and uses a Smart Insight Customer lifecycle stage segment that returns all first-time buyers and sends an email with product recommendations of related products and a personalized voucher code (e.g. 10% off).
The program then waits four days after the initial email before filtering again to see if a purchase has been made in this period. If TRUE, the contact exits the program. If FALSE, a reminder email is sent.