Strategic Dashboard
For more information, see The Strategic Dashboard.
Depending on your Smart Insight settings, returned items (refunds) might be deducted from the metrics on the Strategic Dashboard and they also include purchases made by unidentified customers.
Revenue Analytics
For more information, see Revenue Analytics.
Returned items (refunds) are excluded from the metrics on the Revenue Analytics page and they only include purchases made by identified contacts except for Total revenue.
Smart Insight
For more information on refunds in Smart Insight, see Refunds in Smart Insight reports and calculations.
Trends
For more information, see Trends.
Trend Reporting does not include Refunds or returned items. This report usually focuses on analyzing sales performance, customer behavior, and other key metrics, related to revenue generation and customer engagement. Refunds are usually considered as separate transactions and are not included in this report.