To add a block to the email, click it. You can now see all the places in the email where you can insert it. Click Insert or drag block here to place the block.

Alternatively, drag it over onto the preview and drop it where you want. If you drag it, the preview will only show one location at a time for you to drop it into.

Each block has a toolbar, which becomes visible  when you hover your mouse over it.

The following functions are available in this toolbar:

If a block contains elements with the  e-optional attribute in the template, you can choose whether to use them or not by clicking the Manage optional content icon.

All the attribute names are listed in the pop-up. Use the toggle switch to enable or disable the elements.

Then block will now only show those elements which have been enabled.

To see exactly which parts of the content blocks can be edited, use the Highlight editable content switch. This will identify all the parts of the template that have the e-editable attribute.

In the Image Properties window, you can specify the settings of your image.

• Desktop image URL - You can insert images from external URLs and from the Media DB. If you are hosting your own images, this is the path to that server. You can swap images by entering a new URL here. The size of the image is stated.

• Image alternative text - This is displayed if the image is unavailable for download.

• Container width and height - Clear instructions on the size of the image to be uploaded.
• Mobile tab - Here you define what happens on mobile devices - whether the image is shown, hidden or replaced with a dedicated mobile version.

The Recent Media tab contains all the images that you have used recently.

Scroll down and select the desired image and then drag-and-drop it into your email content.

The Media Database is where you can store and manage your content files (images, MS Word, and PDF documents, HTML files, etc.). You can create and name folders for these files, thus having your own free online document archive hosted on Emarsys servers.

The Media Database window has a toolbar with five options:

• Do not extract zip file - This keeps your zip file compressed.
• Keep original file name - The Copy url option (see below) copies the original file name, instead of using an internal code, so the original name is visible in links, etc.
• Prepared for retina screens - The uploaded image will be kept in the highest resolution and resized on display.
• Always show upload settings - This displays these settings above the list of uploaded files.

The image inserted is a copy of the original one. This way, the accidental deletion of the original image from the Media Database will not affect the display in an email or form. This also means that if the image is updated or overwritten in the Media Database, this will not affect the email or form either.

Here you can set the URL of the image or select an uploaded image from your Media database. The size of the image displayed is stated and you can set an Image alternative text if your image does not appear for some reason.

On the Mobile tab, you can select whether the same image should be shown on mobile devices as on desktop, whether the images should be hidden on mobile devices, or whether you will use a dedicated mobile image.

If you are using Predict, you can also convert any image into a recommendation.

In the Link Editor, add the target URL and give the link a title if you wish. You can switch the Deep link option on, if your link is a registered deep link, otherwise it won't be tracked properly.

On the Links tab, you can edit and track either a single or multiple link URLs (http/https). Link tracking function monitors which contacts clicked which links in your email, allowing you to report and segment by these responses. 

You can find all the links in your email, with the following information and controls.

• Link Name - Displayed name of the link URL.
• Track - This option shows whether or not the link is being tracked.
• Name in analysis - This name is used in the email reporting screens. You can give more than one link the same name (e.g. all your call to action links), to group them for easier reporting. 
• Link category - This groups the links together for behavior segmentation. You can create the categories in the Management > Link Categories.

By default, tracked links are identified on the email reporting pages by either their display text or a URL. This may make it a bit cumbersome to recognize the links, especially when you use a lot of them in your emails.

You can make your life a lot easier if you a give a name to the links and assign a category to them, which will be used to identify and group them on the reporting and segmentation pages.

You can edit links individually, or make bulk changes. To change the tracking settings of an individual link, simply toggle the Track switch, add a name or category, and save your changes.

To make a bulk change, either make multiple selections using the checkboxes, or select one of the options in the bulk edit dropdown.

Click Edit selected to open the editor and apply your changes to all the selected links.

What happens if I want to include a URL in title attribute, e.g. for SEO purposes?
If you want to add a URL to the attributes of a link tag, this will be treated as any other text and not recognized as a link. It will therefore not be tracked.

My campaign has not been launched yet, can I still add or remove link tracking?
Yes. You can turn tracking on and off for any link in your email as many times as you want until the email is launched.

Can I change the link tracking settings after launch?
No, you cannot. Once the email has been launched the tracking parameters are stored in the database and cannot be edited.

On the email reporting pages, I do not see some of the links found in the email. Why is that?
On the reporting pages, you will only see click statistics for links for which you enable tracking. Check in the campaign editor if link tracking was turned on for these links.

Also, note that certain link types are not tracked: ftp and mailto links as well as links containing an invalid URL will not be tracked and, accordingly, will not appear on the reporting pages, either. 

Some of my image links do not appear on the Links tab. Why is that?

There are two cases when an image link will not appear on these tabs:

• If an image is not linked in the template but is then linked in the content editor.
• If the image is marked as editable in the template but the image link is not editable.

These links are tracked automatically, but will not appear here and tracking cannot be disabled for them.

You can personalize your text content by using variables to populate the text with values from your Emarsys database fields. To personalize your text in this way, proceed as follows:

If you want to use alternative text that will be displayed for those contacts who do not have a value for the selected field, you must use the Emarsys scripting language (see below). 

If you do not define alternative text, the variable will be replaced by a blank space. If you think this is a risk, you should make sure that your email design allows for it.

Example of an ESL snippet containing alternative text for the first name:

Similarly to other personalization options, the snippet will be shown within the text.

By using the snippets, you have the option to freely format your content, without breaking the end result in your email.

The email editor also comes with predefined templates for conditional text blocks, which you can apply to any text content. To add conditional text, proceed as follows:

1. Place your cursor in the text block where you want to add the conditional.
2. Click the Conditional text icon.

You can choose from the following conditional templates:

You can also decide to hide or show an entire content block for different user segments within the launch list. Proceed as follows:

• Select the block you want to show or hide and click the Block targeting icon.

You can then choose from the following templates. In each case you must choose to show or hide the block according to the criteria you define.

You can select any one of the contacts in your database and see exactly how your email will look when it has been personalized with their properties.

On the Contact preview pane, the search field is dynamic, and previously used contacts are stored in the list. In this way you can create text contacts that correspond to the contacts you are targeting with your campaign and make sure that the email looks great for all of them.

When previewing your email, you have to consider whether the email will be opened on mobile, desktop or both. To this end we have developed a screen where you have the opportunity to test how your content looks on different platforms.

Click the device icon to access the navigation screen where you can select the devices where you want to test the appearance of your content.

For more information, see the Mobile First Email feature.