Updates to the Platform
- Magento 2 plug-in - new version
- Automation Center - Design Advisor
- Email VCE - Block-level variables
- CRM Ads - Create audiences in the Automation Center
Custom Data Export
Custom Data Export (known in pilot form as Open Data) is a Google BigQuery plug-in that enables you to query and export all the email, web, sms and mobile app behavior and response data that you have stored in your Emarsys account. You can create custom reports with third-party reporting solutions, or feed data to a wide range of BI tools, such as Tableau and Data Studio, without any implementation effort.
Magento 2 plug-in - new version
Our new Magento 2 plug-in automates most of the integration steps which previously required manual configuration on your part. It connects your store and automatically syncs customers, events and orders to Emarsys. Then you will be able to use your Magento data in Emarsys for creating smart contact segments, personalizing your messages, building event-based programs and automating retention marketing.
The app also automatically installs our Web Extend data collection scripts on your Magento 2 store, which will allow you to deliver personalized product recommendations both on your website and in emails or to track revenue from your campaigns.
The changes to this plug-in relate only to the installation, not to any of the supported features. If you already have a working Magento 2 integration, you do not need to upgrade it.
Automation Center - Design Advisor
The Design Advisor automatically checks your AC programs and offers ways to improve them. When a potential improvement is detected, a notification is displayed.
We are now checking for two improvements, with more to follow soon:
- Create a combined segment from sequentially placed segments, for better performance.
- Avoid relying on the same segment as exit criteria for multiple programs by copying it.
Email VCE - Block-level variables
Further to our earlier improvement, where you could use template variables to modify a template on campaign level, it is now possible to have block-level variables as well.
These allow you to have high-level variables that can be modified within each block. For example, if you use seasonal colors for your CTA blocks, you do not need separate blocks for each season: just have one with a block-level variable and make your changes on block level.
Make the desired settings, then check the results. If not satisfied, you can use the Reset button to restore the original state.
Drag the same block into your campaign as many times as you want and you can have different settings for each.
CRM Ads - Create audiences in the Automation Center
Previously, when you wanted to use CRM Ads in Automation Center programs, you could only select from already existing audiences, which you had to create in a separate menu. Now you can create a new audience directly in the CRM Ads – add to audience node.
Updates to this Help Portal
We have recently begun a project to improve the user experience in this Help Portal. Our first improvements focus on the main navigation menu, with drop-downs linking directly to popular pages. We are also bringing online incremental improvements in the overall design.
If you have any feedback or suggestions in this area, we'd love to hear them. You can email our documentation team directly on email@example.com.
To find out when your account will get a new feature, please check your login environment (the first part of the URL for your account, e.g. Suite5) and then consult the table below.
All activation will start at approximately 09:00 CET.
All updates to the Marketing Cloud
|suite17 and higher||November 20th|
|www, www1, login, suite4 - suite16