External events to trigger multiple programs and emails
You can use the same external event as the trigger for more than one program, or for both triggered emails and programs. This means you can, for example, trigger a purchase confirmation email and at the same time start a cross- or upsell program. This is also a useful way of including attachments, which are otherwise not supported in the Automation Center, see: Automation Center - Tips & Troubleshooting.
Transactional opt-in applied to the first email in transactional programs
The transactional opt-in setting will be applied to the first email node following an external event entry node.
External data can used throughout the entire program
If you have included a JSON package containing external data in the external event that triggers a program, we store that data for every contact. You can re-use it in other emails in the same program by using the original placeholder.
VCE Email Editor
Code validation when creating templates
When you create your own template in the block-based editor, we validate your code structure and syntax and pick up errors that might result in the email not displaying properly.
Multiple attachments supported
You can attach up to 10 files to a triggered email. The total size of all attachments may not exceed 10MB, and the supported file types are: .doc, .docx, .pdf, .rtf.
You can right-click on the charts on the CRM Dashboard and reporting pages and download them as an image, a PDF or a .csv file.
ROAS is more clear
We express your Return On Ad Spend as a multiplication of the total spend, rather than a percentage.
Aggregated reporting overview
We now show on the Overview page the aggregated reporting for the last 30 campaigns that used Value Control, giving you a more statistically relevant overview of the value of your email strategy.
Longer monitoring of results
We continue to update the results of experiments for seven days after they finish, to ensure that all responses collected during the duration of the experiment are correctly included in the reporting. This means that shorter experiments (e.g. for a single day) will no longer miss out on purchases that are synced back to Emarsys after the experiment has finished.
More accurate test group figures
We exclude contacts with opt-out from the test group total, so that the figures in Value Control match the Emails sent figure in the Results Summary page.
More accurate sub-segment figures
When you drill down to calculate the results for a sub-segment of the test group, the results are refreshed every hour throughout the duration of the experiment so that they will always be accurate.
Usability fix: error handling
If the results are not displayed for an experiment we give the reason why not (e.g. calculation is still in progress).
When will I see these features in my account?
This release will be rolled out in stages, starting on November 14th. If you would like to know when your account will receive a particular feature, please look here.
See also: Archive of past Release Notes.