How can we improve this?

We’d like to keep building on the Dashboard and include more and better metrics to keep you right on top of your marketing activities, so if you think of a way that we can improve it, please send us your ideas via the feedback form in the top right corner of each widget:

This widget comes in two forms, depending on whether or not you have the data collection scripts installed on your web shop.

With data collection

The widget shows you the open rates for your recent email campaigns, as well as the total number of purchases made and revenue earned which can be attributed to those email campaigns.

Without data collection

If you do not use our data collection API, the widget shows you the total daily response rates for emails, listed by the day they were launched (even if the response occurred afterwards).

You can also click through to the Trends page for a more detailed analysis.

How does this widget help me?

This is basically a snapshot of the Trends page, since it pulls data from the same source. It lets you keep track of your current level of engagement with your customers, as well as highlighting any anomalies which might require your attention.

For example, you might want to look at days that generated unusually high responses and try to identify what it was that caused them, or check the content of campaigns that received low responses and make sure there are no issues with personalized and conditional content that prevented contacts from receiving them.

This widget shows the recent development of your contact database, giving you the number of new contacts added and the current total. It is updated daily. You can also filter the graph by using the check boxes on the right. It clicks through to the Contact Registrations reporting page.

How does this widget help me?

The most obvious benefit here is that you can see at a glance how many of your contacts are actually eligible to receive email campaigns. This helps you to measure your lead generation strategies, as well as evaluate the quality of those leads.

Troubleshooting

This widget is dependent on contacts being imported via manual or auto-imports, or via the API. If the numbers do not match what you expect, there may be an issue with your data synchronization.

If you notice a sharp rise in the proportion of unavailable contacts, this could indicate that a registration form is insufficiently protected and is being exploited by bots.

This widget summarizes the performance of your automated (i.e. not ad hoc) email campaigns. These include all on-event/transactional and recurring campaigns, and Automation Center programs. The Automated delivery and Automated revenue figures show how much of your email volume and the attributable revenue come from automated campaigns.

This widget clicks through to the Trends page.

How does this widget help me?

Automated campaigns are the most efficient way of engaging with your customers, especially when you can trigger the campaigns through the customers’ own actions. This widget show how well you are performing in this regard.

Troubleshooting

Changes to the shape of the funnel in the last week can indicate that new automated campaigns have not been correctly set up, or you have problems with your link tracking or revenue attribution.

Please note that the total number of all clicks is shown here, including multiple clicks by the same person. This is in contrast to most other reports, which show the number of people who clicked.

This widget shows you the percentage of mobile responses to your email campaigns, as well as the click-to-open ratio for those responses. Hover your mouse cursor over the graph to see the exact figures for that day.

How does this widget help me?

With e-commerce rapidly becoming a synonym for mobile commerce, keeping track of how, when and on what device your contacts respond to your campaigns is becoming more and more important.

Additional information

Please note that mobile opens are counted when the email is first opened on a mobile device. If it is opened first on desktop and later on mobile, it will not appear here.

Mobile reporting also relies on being able to recognize the device as mobile and on being able to read the screen resolution. It may be that certain devices actively prevent this, and larger tablets will most likely not be counted as mobile.

This widget shows a live snapshot of your last four launched email campaigns, with the delivery rate, opens and clicks.

On the Scheduled Email Campaign tab you can see any upcoming campaigns which have been scheduled for launch.

Click each campaign name to open the Results Summary page for that email, or click through to the email analysis Overview page.

This widget is only available if you have Predict installed. It shows the overall contribution of your Predict recommendations over the selected time period, both in absolute terms and relative to the rest of your online revenue.

You can toggle between the overall Revenue contribution and the contribution Relative to online revenue. This second version shows you how much of your overall revenue has been attributed to Predict recommendations.

Click See more details to open the Predict Dashboard.

This widget is only available if you have Smart Insight installed. It shows the latest status of your customer lifecycle segments and is updated daily.

In the bar chart you can see how many contacts are in each customer lifecycle stage, while the line shows you the average lifetime spend and conversion rate for that segment. Above these you can compare the average lifetime spend across your entire contact database with the average spend of active customers.

You can click through to the Smart Insight Customer Lifecycle page.

How does this widget help me?

Customer lifecycle marketing is all about getting contacts into the Active Customers segment and keeping them there. This widget shows you just how valuable that segment is to your business. It also helps you budget for your conversion efforts by showing the lifetime value of every contact in each stage.

Troubleshooting

If this widget is not showing any data, there has been an error in the upload of the sales_items and products files the previous day. Check your file upload settings.

The Send Time Optimization widget shows you how many emails have been sent using STO during the past four weeks, and compares their open rates with those of the control group.