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  • Triggered Email
  • 0 Email Triggered Email

In this section:

  • Overview:: Triggered Email - Overview
  • End-user guides:: Triggered Email - End-user guide
  • Use cases and examples:: Triggered Email - Use cases and examples
  • End-user guides:: Triggering external data for transactional emails
  • Overview:: Transactional opt-in
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Overview:: Triggered Email - Overview

Updated: November 26, 2019 01:00
115004452105
Overview:: Triggered Email - Overview

Triggered Email is the Emarsys solution for delivering high volumes of time-sensitive, personalized emails triggered by customer interactions with your brand.

Triggered Email is core Platform functionality and is available with all packages Essential Advanced Max AI
Triggered Email is found under the menu: Campaigns

In this article

  • What is Triggered Email?
  • How does it work?
  • When should I be using it?
  • Supported functionality
  • Transactional emails vs. triggered emails

Product documentation

  • Triggered Email - End-user guide
  • Triggered Email - use cases and examples
  • Triggering external data for transactional emails
  • Transactional opt-In

What is Triggered Email?

Triggered Email is the Emarsys solution for sending time-critical email messages via their own dedicated mail-sending architecture (PMTAs) to ensure that delivery is immediate and unaffected by any other activities on your account.

Since Triggered Email is designed for operational emails, it ignores the opt-in status of the contacts it sends to.

It is also the only Emarsys solution for sending email attachments.

How does it work?

Triggered Email consists of two parts: external events and mail streams.

  • External events are identifiers that use the API to link an action (such as a purchase) to a mail stream, providing the data needed for the message and triggering the email.  
  • Mail streams are email templates that are copied, personalized, and launched when their associated event is triggered. These are differentiated from other event-based emails by having their own dedicated sender domain registered by Emarsys.

When should I be using it?

Triggered Email is optimized for speed and deliverability, so you should be using this product instead of event-based email campaigns if you need to send important, time-critical messages to your customers.

Since it ignores opt-in, Triggered email should only be used for operational emails such as double opt-in confirmation, password reset and transactional emails relating to purchases. You should not use this product to send marketing messages.

For a full list of use cases, click here.

Supported functionality

  • Triggered email dashboard.
  • Copy and re-use existing email campaigns for Triggered Email mail streams.
  • Create new mail streams.
  • Personalize emails with contact and/or transactional data.
  • Launch broadcast mail streams without referencing your Emarsys database.
  • Add attachments.
  • Trigger emails via the API.
  • Trigger emails via an external integration.
  • Use triggered email with the Automation Center.
  • Stop emails without attachments from being sent (optional).
  • Pause and edit live mail streams.
  • Track deliverability and responses over time.

Transactional emails vs. triggered emails

You can see the main differences between transactional emails and triggered emails below:

Transactional emails:

  • Every On-event emails.
    (Exception: External event campaigns automatically become triggered email campaigns.)
  • Can be created from the Email Campaigns module.
  • Sent via Automation Center (with data change), with External event entry node.

Triggered emails:

  • Triggered emails are a special kind of transactional emails.
  • Created in the Triggered email channel
  • Sent via their own dedicated mail-sending architecture (PMTAs).
  • Use the triggered sender address configured in EMS admin.
  • Directly triggered via API or RTI programs by setting External event as recipient source in the email settings.
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Related articles

  • End-user guides:: Triggered Email - End-user guide
  • Use cases and examples:: Triggered Email - Use cases and examples
  • End-user guides:: Triggering external data for transactional emails
  • Overview:: Transactional opt-in
  • External events
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