Overview:: Triggered Email - Overview

Triggered Email is the Emarsys solution for sending time-critical email messages via their own dedicated mail-sending architecture (PMTAs) to ensure that delivery is immediate and unaffected by any other activities on your account.

Since Triggered Email is designed for operational emails, it ignores the opt-in status of the contacts it sends to.

It is also the only Emarsys solution for sending email attachments.

Triggered Email consists of two parts: external events and mail streams.

• External events are identifiers that use the API to link an action (such as a purchase) to a mail stream, providing the data needed for the message and triggering the email.  
• Mail streams are email templates that are copied, personalized, and launched when their associated event is triggered. These are differentiated from other event-based emails by having their own dedicated sender domain registered by Emarsys.

Triggered Email is optimized for speed and deliverability, so you should be using this product instead of event-based email campaigns if you need to send important, time-critical messages to your customers.

Since it ignores opt-in, Triggered email should only be used for operational emails such as double opt-in confirmation, password reset and transactional emails relating to purchases. You should not use this product to send marketing messages.

For a full list of use cases, click here.

• Triggered email dashboard.
• Copy and re-use existing email campaigns for Triggered Email mail streams.
• Create new mail streams.
• Personalize emails with contact and/or transactional data.
• Launch broadcast mail streams without referencing your Emarsys database.
• Add attachments.
• Trigger emails via the API.
• Trigger emails via an external integration.
• Use triggered email with the Automation Center.
• Stop emails without attachments from being sent (optional).
• Pause and edit live mail streams.
• Track deliverability and responses over time.

You can see the main differences between transactional emails and triggered emails below:

Transactional emails:

• Every On-event emails.
  (Exception: External event campaigns automatically become triggered email campaigns.)
• Can be created from the Email Campaigns module.
• Sent via Automation Center (with data change), with External event entry node.

Triggered emails:

• Triggered emails are a special kind of transactional emails.
• Created in the Triggered email channel
• Sent via their own dedicated mail-sending architecture (PMTAs).
• Use the triggered sender address configured in EMS admin.
• Directly triggered via API or RTI programs by setting External event as recipient source in the email settings.