There are around 50 system fields per Emarsys account, with space for an additional 450 custom fields which can be created via the Emarsys user interface. These fields are used in forms and filters, for personalization as well as conditional text, and are used to store the data you import and export.
About custom fields
The figure of 450 custom fields is an estimate, as the total number permitted will depend on the types of fields created. You can add up to 500 additional fields, however you will need to divide them among all type of fields. There are eight different field types, each suited to storing different kinds of data.
Ensure that you select the most suitable field type, as this influences not only how the data is stored, but also which filter conditions are available for segmentation. For example, numbers can be stored in both text fields and alphanumeric fields, but only the latter have the filter conditions "greater than" and "less than".
The eight different field types with their default quotas are as follows:
|Field type||Character limit|
|Numeric, Date, Single choice
|Short text (text 60)
|Long text (text 255)
|Large text (multi line), URL
Larger field types are compatible with the smaller field types. For example, if you used all 255 long text type, but did not use all 1000 large text type then you can create long text type fields. In this case, the new field will use a slot from the large text type quota.
Creating custom fields
To create a new field (i.e. a custom field) go to the Management menu, Field Editor and click Create Field.
The Field Generator dialog box opens.
- Enter a Name for the field.
- Select a Type to determine the field format.
- Click Create.
Editing custom fields
On the second page of the Field Generator you can define your field in more details:
Click Edit to change the following attributes:
- Name: You can also decide to place the field name in the form either left of choice or above.
- Call for action
Select a Language from the drop-down list to provide the field in other languages.
- Enter the translated terms for Name, Call for action and the Attributes then click Save.
- You can re-select languages from the list. Switch between languages and view or edit the terms you have defined for them.
Field-type attributes and values
You can define and enter the number of attributes for the following types:
- Single choice
- Multiple choice
You can also define the order of available values and a call to action:
- Remove an attribute: Click X.
- Define the attribute order: Use the arrow icons.
- Display the attributes in alphabetical order or vice versa: Select either "a-z" or "z-a" and click Apply order.
For date-entry fields and URL fields, there is a pre-set standard code available; this code can be adapted.
You must save your settings before closing the Field Generator; otherwise your changes will be lost.
Listing custom fields
On the Field Editor page, all data fields can be listed and edited.
Each custom field you create is a numeric ID assigned, but you can also assign a string ID to it, if you wish, to make it more recognizable. Emarsys API currently does not support string IDs in API calls.