You can run filters on all the contacts in your database and create segments that help you define target groups based on their properties (e.g. interests, locations, demographics, etc.) or their behavior (how they react to your emails). These segments can be used for specific targeting in future marketing campaigns, and can also be exported.
Segments are dynamic, meaning they are always generated again before they are used; if you want to keep a segment exactly as it is, you can save it as a contact list.
Create and edit segments
A segment is always updated before it is used by Emarsys, so you do not have to keep updating them yourself. The date when the segment was last generated is shown in the Updated column.