Customers are categorized per stage as follows (The exact parameters are defined during the setup process. For more information, see Modifying your Smart Insight settings.):

• First-time buyer - Only one purchase ever, made in the last 90 days.
• Active buyer - Has made a purchase in the last 90 days and has made more than one purchase in total.
• Defecting buyer - Has not made a purchase in the last 90 days but has made at least one purchase in the past.
• Inactive buyer - Has not made a purchase in the last 365 days but has made at least one purchase in the past.

In addition to this, each column is sorted by recency; the darker the shade, the more recent the engagement (and the more valuable the customers). Hover the mouse over each one to see the exact definition.

The Buyer Status chart categorizes customers based on their spending levels using the last two years’ worth of historical data (The exact limits for each threshold are also defined during setup. For more information, see Modifying your Smart Insight settings.).

• Low spender - E.g. up to €50.
• Normal - E.g. up to €200.
• Silver - E.g. up to €500.
• Gold - E.g. up to €1000.
• Platinum - E.g. more than €1,000.

As well as using the standard set of Smart Insight attributes to filter the charts by contact or purchase criteria, you can also use the Measure section to define which metric the charts display. The choices are:

• The total number of contacts currently in each stage.
• The average spent by the contacts currently in each stage.
• The total spent by all the contacts currently in each stage.

Select whichever reporting you want and then click Update Charts.