The Average Order tab shows the average total value of orders over the past two years, broken down by customer lifecycle stage.
In the table below the graph, the best-selling product category for each month is listed per lifecycle stage. In this way you can track purchase trends within your customer database.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect the reports available under Analytics > Customer Lifecycle. You may experience the following changes:
- figures may change in all charts because contact deletion affects all calculations.
- deleting contacts also affect conversion rates, the AOV (Average Order Value) and lifecycle calculations.
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
Click the purchase type to the right of the graph to add or remove that purchase type from the graph. The displayed purchase types are shown in bold:
You can filter the graph further by using the Contact attributes to define which kind of contacts you want to analyze, for example only show the current Gold and Platinum buyers, or only those who have spent over €500 in their lifetime.
For more information on how to update the chart, see Smart Insight Attributes.