It is easy to track a link in an email if you know the URL in advance. In many cases, however, links are dynamically populated into the content via placeholders at the point of launch. These dynamic links can still be tracked by Emarsys, but they are displayed differently in the reporting screens.
Below are some useful guidelines on how to prepare your link parameters so that you can be sure to have the most relevant reporting for every campaign type.
However you choose to configure your email reporting, please remember that you can always export all responses to any email via the Data Export / Contact response page.
In general, we recommend you to be imaginative and experiment with how you insert, display and track your links. Test everything carefully, and if in doubt contact Emarsys Support. We'll be happy to advise you…
What are the main differences in reporting?
However, the main difference is that every single instance of every external event link is treated as a separate link by Emarsys. In highly personalized campaigns this may run to literally tens of thousands of links. The impact this has relates primarily to the link names that are used for reporting, seen here on the left:
Links which have a name defined are listed under their respective names. Links with no name defined are collectively listed in one entry under Unnamed dynamic links. Since the Emarsys reporting screens can only display a maximum of 100 named links, you need to consider how to apply the names (if you do have more than 100 named links, you can still Export them all in .csv format via the button in the upper right corner).