This widget summarizes the performance of your automated (i.e. not ad hoc) email campaigns. These include all on-event/transactional and recurring campaigns, and Automation Center programs. The Automated delivery and Automated revenue figures show how much of your email volume and the attributable revenue come from automated campaigns.
This widget clicks through to the Trends page.
How does this widget help me?
Automated campaigns are the most efficient way of engaging with your customers, especially when you can trigger the campaigns through the customers’ own actions. This widget show how well you are performing in this regard.
Changes to the shape of the funnel in the last week can indicate that new automated campaigns have not been correctly set up, or you have problems with your link tracking or revenue attribution.
Please note that the total number of all clicks is shown here, including multiple clicks by the same person. This is in contrast to most other reports, which show the number of people who clicked.