This widget is only available if you have Smart Insight installed. It shows the latest status of your customer lifecycle segments and is updated daily.
In the bar chart you can see how many contacts are in each customer lifecycle stage, while the line shows you the average lifetime spend and conversion rate for that segment. Above these you can compare the average lifetime spend across your entire contact database with the average spend of active customers.
You can click through to the Smart Insight Customer Lifecycle page.
How does this widget help me?
Customer lifecycle marketing is all about getting contacts into the Active Customers segment and keeping them there. This widget shows you just how valuable that segment is to your business. It also helps you budget for your conversion efforts by showing the lifetime value of every contact in each stage.
If this widget is not showing any data, there has been an error in the upload of the sales_items and products files the previous day. Check your file upload settings.