This feature will be rolled out in October, 2017 as part of the Autumn Launch.
If you are using the Emarsys platform with Internet Explorer, this feature will not be available until October 30th.
When creating content for an email campaign, you need to be aware that recipients will open the emails on different platforms. Trends show that approximately 60% of them open the emails on their mobile devices.
With the Mobile First Email preview, you can harmonize your content to make it look good on all platforms. You can preview the subject line, the preheader text and the content itself side by side to ensure your message has the right impact at each step of the journey. Proceed as follows:
When the navigation screen appears, first of all, you have to select whether you want Single Edit View or Dual Edit View.
With the Dual Edit View you can, for example, select Mobile Lock Screen and Mobile Message List and see the subject line and preheader text in both the lock screen and the message list. You can edit both of these in the preview for maximum visual impact.
Any change you make in one view is applied real time in the other views.
As far as comparing your content goes, you can select Mobile Email and Computer Email on the navigation screen. You will see the content in parallel and again, the changes made in one of them are displayed real time in the other.