This article provides you information on the Mobile Engage reporting feature on the Mobile Engage Dashboard tab. To review the dashboard, go to Channels > Mobile Engage > Dashboard tab. On this tab you can see the summary of all your push and in-app message campaigns in separate metrics.
Mobile Dashboard
The Dashboard tab allows customers to configure the timeline of the report and also filter the data for iOS and Android platforms. You can use the push and in-app revenue attribution widget to check the effectiveness of your messages. For more information, see Mobile Engage reporting campaign level, or Mobile Engage - Revenue attribution.
You can also export your data in CSV format.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. You may experience slight changes in the following statistics on the Mobile Dashboard:
- Monthly active users
- Total installs
Anonymous contact deletion may also have an impact on your Mobile Engage reports. Depending on your anonymous contact deletion configuration, you might experience changes in the overall number of users.
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
Anonymous contacts are created in Mobile Engage each time a user without a user ID (contact field value is null) uses a Mobile Engage service from an unknown device. In this case, a new contact will be created in the contact database with their hardware ID. Similarly, a new contact will be created if a contact logs out and there is no existing anonymous contact with the same hardware ID in your contact database.
Note, that the data displayed on the dashboard is calculated based on time in the Central European Timezone (GMT+1). You can only display data for time periods whose final day has already passed in the CET.
- For example, if you are using the dashboard in a GMT +11 (e.g. Australia) region, you cannot select the day before yesterday until the data is available according to CET.
- Additionally, data from yesterday can be checked only after 11:00 CET on the next day.
- If you are using the dashboard in a CET region, you cannot set current day as the final day of your date range.
- When setting your date ranges, also consider the difference betweenCentral European Summer Time(GMT+2) andCentral European Standard Time(GMT+1).
Metrics on the Mobile Engage Dashboard
Monthly Active Users (MAU)
Returns the number of contacts whom had any pre-configured activity in the last 30 days, as a moving window. If anything done by the contact in the app e.g. login, app start, click, etc, the give contact will be counted as active for the given 30 day period.
The calculation method is consistent with how Emarsys calculates MAU for billing purposes.
Daily Active Users (DAU)
Returns the number of contacts who had any pre-configured activity in the past 24 hours. If anything done by the contact in the app e.g. login, app start, click, etc, the give contact will be counted as active for the day.
New Push Opted-In
Number of contacts on a given day whom were opted out the day before but opted in (have a valid push-token) on the next day.
This metric does not include new contacts. Contacts counted here need to be opted in at least once.
Push Opens
Number of push open events received on a given day.
The open rate can be more than 100%, as opens are not connected to sends. An example where opens could be high than 100% is if a push message was sent on day 1 but was opened the following day (i.e. day 2). The open would be included in the day 2 results along with any campaigns that were sent and opened on day 2.
Push Sends
Number of push messages sent on a given day.
Total installs
The number of users who installed the app on a given day.
New Installs
Number of distinct new app contacts, whom have first been seen on the given day.
Inactive user won back
Number of contacts on a given day whom have been inactive (no activity logged from the app at all) for at least 3 consecutive days and then become active again on this day.
Push Opted In
Number of contacts who are opted-in for push notifications, that is the total number of contacts whom have a valid push token on a given day.
Push Opted Out
Number of contacts who are opted-out from push notifications, that is an aggregated number of all those contacts whom once had a valid push token but do not have one anymore.
New Push Opted Out
Number of contacts who had a valid push token on the previous day but do not have one any more on a given day.
Total Undelivered
The number of undelivered push messages on a given day.
Impressions
The number of In-app impressions on a given day.
Excluding test messages from the push reports
Reports related to push messages include test messages on the Mobile Engage Dashboard by default. To remove test messages from your reports, turn off the Include Test Messages switch.
Push message reports do not include silent push messages.
For more information on Filter Mobile Push Test Message feature, watch our November 2024 release video:
When the Include Test Messages switch is turned off, the (excl. tests) message indicates that test messages are excluded from the relevant push message reports.
