The current implementation of TikTok ad network supports all the generic features of Digital Ads. There are currently no options or processes specific to TikTok.
For more information on the TikTok integration, watch the October 2023 Product Release video:
You can use only a single matching identifier in TikTok audiences.
Contact matching rates on TikTok:
Digital Ads uses email and phone number as default identifiers. Support of these identifiers are currently in Beta on the TikTok platform, therefore, a lower matching rate can be expected.
TikTok supports the use of Mobile Advertising ID for contact matching. If you would like to use this ID for contact matching, then you need to provide these IDs in your contact database and configure Digital Ads to use this alternative field for contact matching.