The Subject Line Generator feature is currently on Pilot release for a limited number of clients only. If you are interested in participating in the Pilot phase, please speak to your Client Success Manager.
In this article, you can find tips and examples of advanced prompting strategies that will result in compelling, engaging and brand-aligned subject lines.
General ideas
Personalized and segmented approach
Use contact data for personalization (e.g., names or recent interaction) and segment subject lines to cater for different groups based on behavior, preferences or demographics thus ensuring relevance and engagement.
Clarity, brevity and value delivery
Craft clear and concise subject lines (ideally under 50 characters) and communicate the email's value proposition effectively. This includes highlighting special offers, unique content or critical benefits to prompt the recipient's interest.
Strategic emotional engagement
Apply tactics like urgency (e.g., "limited time offer") and scarcity (e.g., "few items left"), along with elements arousing curiosity, to drive engagement. Use these strategies judiciously to maintain credibility and avoid triggering skepticism or spam filters.
Consistency and optimization
Maintain consistency with your brand’s voice and messaging across subject lines. Regularly A/B test elements for optimization, observing which variations resonate best with the audience.
Tips and examples for creating effective prompts
Define the objective
Tip:
Set a clear goal and include the character or word limit.
Example:
Generate a concise, 40-character long email subject line and inject a universally recognizable emoji for visual appeal.
Provide the context
Tip:
Provide context about the campaign, your brand and the target audience.
Example:
Create a playful yet urgent flash sale campaign for our brand, targeting parents of young children.
Set the tone
Tip:
Specify the desired tone of voice along with the emotional approach and stylistic preferences that are essential for your brand alignment and audience engagement.
Examples:
- The tone should be playful and engaging, using straightforward language.
- The subject line must be engaging, using language that speaks directly to the fun of playing games produced by your brand.
Include content guidelines
Tip:
Outline the things you would like to include and the ones to avoid.
Examples:
- Avoid common filler words and include an emoji that is universally understandable.
- Exclude common filler words to maximize impact within the character limit.
Emotional appeal
Tip:
Mention all the desired emotional triggers or appeals.
Examples:
- The subject line should evoke a sense of urgency without being overly aggressive.
- Your role is to spark joy and a sense of urgency, encouraging opening your message instantly without pressure. Emphasize the flash sale's limited time to create urgency.
Ask for variations
Tip:
Request different versions for A/B testing or audience segmentation.
Example:
Provide two variations to test: one using a direct call to action and another that is creative and uses an unexpected approach.
Prompt examples
Prompt for a flash sale campaign
Craft a compelling email subject line that captures the essence of a flash sale for our high-end skincare anti-aging cream. Aim for women between 25 and 40. Ensure clarity and brevity within a 45-character limit. Use a sophisticated and trustworthy tone to reflect our brand, and weave in a sense of exclusivity and urgency without using the word 'discount'. Highlight 'limited-time offer' to entice action.
You can also include examples in the baseline instructions that the subject line generator can imitate:
- 'Last Chance: Exclusive Glow-Up for Early Birds 🌟'
- 'Unlock Your Radiant Youth: Ends Tonight! ⏰'
Prompt for a new tech product launch
Craft a subject line that introduces our new tech-savvy smartwatch to males between 30 and 45. Highlight its unique fitness and health tracking capabilities and solar-powered battery. Keep it under 50 characters and select an appropriate emoji to enhance engagement.
You can also include examples in the baseline instructions that the subject line generator can imitate:
- 'Unveiled: The Solar Smartwatch for Your Health 🌞'
- 'Track Fitness Like Never Before with ☀️ Power!'
Prompt for a customer re-engagement campaign
Create a heartfelt subject line to reconnect with customers who have not engaged with our eco-friendly brand in over six months. Personalize it, using up to 55 characters, and include a special incentive.
You can also include examples in the baseline instructions that the subject line generator can imitate:
- 'We've Missed You, Klara! 🌿 Special Gift Inside Just for You'
- 'Return to Green: Your Exclusive Welcome-Back Offer, Klara!'