The Conversational Channel feature is currently in Early Adopter phase for a limited number of clients only. If you are interested in participating in the Early Adopter phase, please speak to your Client Success Manager.
By tracking links you can identify the best performing and the most important ones with regards to raising the attention of your contacts. You can also use link tracking to attribute clicks to revenue generating activities such as purchases.
For more information on link tracking in WhatsApp campaigns, watch the August 2024 Product Release video:
How does it work?
This is what happens when you enable link tracking within a campaign:
- Links will be shortened to the format
https://c.ems.to/XXXXduring launch generation. - The short links redirect to the links (or tokens) you added to the campaign when you created it.
Tracking links in a WhatsApp campaign
Here is what you need to do to track links in a WhatsApp campaign:
- Open your WhatsApp campaign.
You can enable link tracking only in campaigns that have not been activated yet.
- In the Content Creation step, switch on the Link Tracking toggle.
When you enable the Link Tracking switch, then all links in your campaign will be tracked.
Result: All links in your campaign are tracked after activating the message.
Use cases
You can cover the following use cases with link tracking in WhatsApp template messages:
- When you add a full URL as a template mapping.
- When you add an ESL snippet within a URL template mapping (e.g.
https://mybrand.com?encode={{ contact.48 }}). - When you add an ESL template mapping that resolves to an entire link when Emarsys sends the campaign (e.g. if you defined
{{ contact.n }}as a full URL in the Emarsys contact database).
Good-to-know and limitations
- Links that you added to your Sinch template cannot be tracked in Emarsys.
- When you enable the Link Tracking switch, all links in your campaign will be tracked. Individual links cannot be tracked within a campaign.