Open Data is a Google BigQuery plug-in that enables you to query and export all the email, web, sms and mobile app behavior and response data that you have stored in your Emarsys account.
You can create custom reports with third-party reporting solutions, or feed data to a wide range of BI tools, such as Tableau and Data Studio, without any implementation effort.
In this article:
Getting started with Open Data
To get started with Open Data, contact your Success Manager who will guide you through the onboarding process.
- We need a signed Service Order to activate Open Data for you and grant you access to the Google BigQuery datasets.
- You will need a Google account to access Open Data and to manage user privileges for your organization in Google Groups.
Anyone in possession of the credentials for this Google account will have manager rights in the Google group we create for your organization, and will have access to all your email, push, sms and web behavior data collected by the Emarsys Marketing Platform.
Please take data security into consideration before sharing the credentials with others!
What are the benefits to my business?
Marketers often need all the data they collect via the Emarsys Marketing Platform in order to build custom reports, or to feed it into other applications used by their company.
Open Data provides a seamless integration with Google BigQuery to make this possible. Run your lightning-fast queries, analyze and visualize data in Google Sheets or connect your data with your favorite BI tools, such as Tableau, Data Studio, and many more.
- Access data collected in the Emarsys Marketing Platform in both real time and in batches.
- Feed your data automatically to a wide range of BI tools.