Keeping your product data consistent between Emarsys and your webshop is essential to ensure that the products and categories listed in your sales and web behavior data match both the products you offer and recommend in your campaigns, and what is available online.
Please read this article before you prepare your product data file and set up your regular synchronization schedule.
Important: Your product data file always replaces the entire product catalog each time. All data is overwritten, rather than updated, and if products are left out of the file, they will no longer be available in the Emarsys product database.
What is product data?
Product data is all the information on all the products you sell, and have ever sold, on your website. It is usually kept in one file (the product catalog) on a server hosted by you and synchronized daily with Emarsys via the product data file.
Your product data file can be monitored and modified on the Admin > Data Sources > Product Data page.
This is how the elements of a product page translate into Emarsys product data fields.
Even though your product data file normally contains information that is publicly available on your website, you may want to add a level of security by password-protecting it. Emarsys fully supports uploading password-protected product data files over a secure connection.
Why is product data important?
Your product data is required by the following Emarsys products and features:
It enables you to target specific customer segments on the basis of which products they bought, viewed or left in their shopping carts, or send them dynamic, tailor-made product recommendations.
How much effort do I need to invest in this?
This depends on the product data file format you are going to use. We support two formats:
If you use the Emarsys CSV format you will need to generate an output file that conforms to our specifications. Depending on the size and complexity of your product catalog, it may take up to a few hours for your data specialist to deliver this file. Then, if our validation engine detects some issues, you will need to fix these first, which may take another couple of hours of your data specialist’s time.
Here is an estimate of how much time you may require to set up your product data file:
|Generating product data||Data specialist||Up to 6 hours|
|Validating your product data file||Data specialist||5 mins|
|Fixing product file, if required||Data specialist||Depends on the number and severity of issues, but usually no more than 2 hours|
|Scheduling regular updates||Marketer/Data specialist||5 mins|
If you already have a Google Product Feed (GPF), you may be able to skip these steps as your GFP could be readily usable in Emarsys. However, make sure that your GPF contains all the required fields listed in our CSV specifications. If you are unsure, just contact Emarsys Support and we will check your file.
Who do I need to involve from my side?
If you use the Emarsys CSV format, you will need a data specialist to provide the product data and, optionally, a product owner to oversee the project.
If you reuse your Google Product Feed, all you may need is a link to your GPF file, which is something your data specialist should know and be able to provide.
What should I include in my product data file?
We strongly recommend to include all the products that have ever been sold on your website, even if they are no longer available (simply set the corresponding value in the
Including past products and categories will help to build a more accurate and robust affinity model from your web behavior, and will reduce the risk of your product data becoming corrupted or inconsistent.
Orders also typically contain a number of service items such as delivery costs and method, packaging, free gifts or promotions, etc. Emarsys will not be able to distinguish between these and actual products in the order, so you should make sure that they are all listed in your product data file as unavailable products. This will prevent them from ever being offered as recommendations.
How often do I need to upload product data?
We recommend to upload your product data at least once a day. You may want to consider doing it more frequently, if important fields such as price or availability are likely to change during the day.