The Emarsys Relational Data Service (RDS) enables you to load your business-specific data to the Emarsys Platform, in order to use it for segmentation and message personalization purposes.
If you are interested in learning more about Relational Data, please enter your details to request a demonstration and we will be in touch with you soon.
As a quick reminder, here is the onboarding video about Relational Data:
Have a look at a brief and portable summary of this add-on along with some relevant customer testimonies.
What is Relational Data?
Relational Data allows you to connect your own database containing any kind of business-specific data and make it usable in the Emarsys platform without duplicating the data across. In a relational database structure, you can combine different data sources to make complex data accessible for use in segmentation and personalization.
You can create segment definitions by connecting different data tables in the core of the system and providing flexible segmentation.
The flexible Segment Template lets you choose what data points to segment on across any of the available data in your database, which can then be used in the Emarsys platform.
Instead of storing the data, Relational Data connects to other databases on execution and only pulling the data that is used, making the whole process compliant with the strictest data privacy regulations.
It provides hundreds of segmentation scenarios for marketers without imposing any IT barriers. For detailed information, see Relational Segments.
Relational Data also allows you to use any of your data to enrich your personalization capabilities with personalization tokens you can integrate into campaigns as easily as any of the other Emarsys data. For detailed information, see Defining Relational Data reference fields.
Examples: Use cases
Reminder for retention
Contract renewal with incentives
When a contract is about to expire, an SMS or email will be sent with the focus on a new mobile phone. This is an aggressive campaign with big discounts.
An airline wants to send offers for activities and accommodation
Between the date of booking and before the actual flight date, a campaign is sent with personalized offers for products or activities to buy, and suggestions for accommodation, based on the destination city. This is an automated campaigns sent on a daily basis.
E-commerce website brings customers back to complete unfinished purchases
A web shop is targeting customers who have added products to their cart but have not finished their purchase at the payment step. The campaign is to be sent every six hours. There is a link to the checkout page included to let the customer continue the purchase where they left off. The personalized subject line shows the most expensive product.
What database connectors are supported?
Relational Data connects to databases outside of the Emarsys ecosystem, and these databases need to be provided by the customers themselves.
Currently Relational Data has connectors for the following database types:
For more information on how to get started please see Preparing your hosted database for Relational Data.