What is sales data?
Sales data is all the information about the transactions registered in your stores, including daily purchases, returns and cancellations, as well as offline data from your physical stores. We store your sales data in our Sales Data Service, through which individual Emarsys apps can access it.
The status of your sales data as well as the regular updates can be monitored on the Admin > Data Sources > Sales Data page.
- Sales data uploads are incremental, meaning new uploads add to existing sales data and do not overwrite them.
- As we currently do not deduplicate sales data, make sure you upload each individual order only once as duplicate records will skew your reporting.
Why is sales data important?
Even though our Web Extend data collection scripts track purchases in your online store, they do not collect any information about returns, cancellations and offline transactions. This information is essential for all the related Emarsys functionality, such as accurate revenue reporting or product affinity models, and helps to make our smart features even smarter.
Sales data is used by the following Emarsys products and features:
How much effort do I need to invest in this?
First you will need to generate an initial file, ideally containing at least two years of sales data, that conforms to our specifications. Depending on the size and complexity of your sales history, it may take a few hours for your data specialist to deliver this file.
Then, if our validation engine detects some issues, you will need to fix these before proceeding, which may take another couple of hours of your data specialist’s time.
Based on past experience with a wide sample of customers, here is an indication of how much time you may require to set up your sales data file:
|Generating historical sales data file||Data specialist||Up to 8 hours|
|Validating the file||Data specialist||5 minutes|
|Fixing errors, if applicable||Data specialist||Depends on the number and severity of issues, but usually no more than 2 hours|
|Setting up daily sales data import||Data specialist||Up to 2 hours|
How often do I need to upload sales data?
After making the initial upload of your historical sales data, we recommend to upload new sales data on a daily basis.
You may upload sales data updates more frequently, but Smart Insight will process these sales data files in an aggregated manner only once a day.