Not surprisingly, we’ve been making a bit of a song and dance about the recent Forrester WaveTM Cross-Channel Campaign Management (Independent Platforms) Q1 2019 report, which put Emarsys at the top of their list of independent marketing platforms.
This report evaluates vendors by scoring them across a number of different categories.
You can download a copy of the report, but here is a brief summary of the findings, and what it means to you as a user of the Emarsys marketing Platform.
We scored top marks here, which means you can trust us to manage your customer data. We meet all the industry standards for secure login, data transmission, encryption, and stripping of personally identifiable information (PII) data.
In short, your customer data is in good hands.
We also scored top marks for our reporting and dashboards, in particular risk and opportunity identification, and the way our machine learning and AI algorithms analyze responses and offer predictive segmentation.
If you are already using our Max AI package, congratulations! Your success with these features has been a major contribution to our recognition by Forrester. If you have not yet migrated to the new packages, make sure to speak to your Success Manager and make use of these features.
In this area we scored top marks for our usability, vertical-specific workflows, best practice examples and real-time reaction to customer responses.
We see this as a clear validation of our Tactics – if you have not yet started to use them, now is the time.
We scored top marks for real-time engagement on Email, Mobile, Web, Social media and Online advertising. This score is not only based on our next-generation features, but also on the proportion of our clients who are making use of our omnichannel offering. Take a look at our Tactics to see how easily you can combine all these channels in a wide variety of scenarios.
And good news for our Retail clients – we also scored highly for our face-to-face support for in-store interactions and a seamless online-offline experience.
Here we have been recognized for our vertical-specific expertise to support your business, as well as our partner eco-system and both native and third-party integrations. Check out our add-ons marketplace, Emarsys Enhance, for a full range of available products.
And finally, our roadmap and vision for the future of marketing technology have been recognized with top scores. Make sure to keep across our regular product updates, and stay ahead of the curve by applying for our ongoing pilot projects.
Download the full report