As your customers switch between devices and their interaction time with brands shortens, conversion windows are becoming tighter.
Interactions helps your company improve business outcomes with moment-based, contextually relevant experiences and marketing programs using the most up-to-date behavioral data of your contacts.
This article presents you typical uses from various business verticals and shows you how Interactions can connect you with your customers and encourage conversion, knowledge sharing, loyalty or engagement.
E-commerce / Retail use cases
Abandoned browse
- Prevent abandoned browse: You can target contacts who have visited your product pages more than once but have not added anything to their cart yet by showing them a free shipping Web Channel campaign while they are online.
- One of your customers browsed at least 10 products in your web store or mobile app but they finished their session without adding anything to their cart. You can encourage conversion with timely messages, for instance, you can send a push notification after 20 minutes or email reminders after 12 hours. Furthermore, you can experiment with different time-frames, channels and scenarios designed for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
You can start your program with the following trigger sources:
-
Web Extend event trigger -
Viewed product page
event - External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Abandoned cart
One of your customers liked a product enough to put it into their cart but they finished their session without purchasing it. Interactions enables you to target these contacts with timely messages in order to encourage them to complete their purchase. For example, you can send a push notification after 20 minutes or email reminders after 12 hours. Moreover, you can experiment with different time-frames, channels and scenarios designed for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
You can start your program with the following trigger sources:
-
Web Extend event trigger -
Updated cart
event - External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Abandoned checkout page
It is the final step before conversion - your customer is currently on the checkout page, just one step away from purchase confirmation. Then suddenly, they leave the session. Don't let this moment pass away without reminding them of the goods they abandoned. Interactions enables you to target them with timely messages and to encourage them to finish their purchase. For example, you can send a push notification after 20 minutes or email reminders after 12 hours. Moreover, you can experiment with different time-frames, channels and scenarios for various behavioral patterns (e.g. you can monitor the behavior of your visitors in real time).
You can start your program with the following trigger sources:
- External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Price drop campaigns
There are real deal-hunters who revisit your product pages again and again, hoping that they find a crunchy discount. Besides them, other customers put items in their carts, then frightened by the cart value, they will abandon their carts. You can notify these customers when the related products' price has dropped with price drop campaigns - as a result, the chances of conversion will become higher because these contacts have already shown interest in the affected products.
You can start your program with the following trigger source:
Back in stock campaigns
Visitors can be quite disappointed if the product they would like to purchase is currently out of stock. They might have revisited the product page several times or they have even added the product to their cart at some point before it became unavailable. Share the good news with your interested customers – the product they desired is back in stock!
You can start your program with the following trigger source:
- Product catalog updates trigger - Back in stock
Delivery status updates
You can send your customers various status updates depending on the payload, including “successful delivery”, “your order has been shipped” or “delivery has been postponed” messages through different channels. For example, you can send your clients:
- an SMS if the ordered product will be delivered on the current day.
- an email that provides them with the opportunity to rate the delivery service after they have received the purchased product.
You can start your program with the following trigger source:
- External event trigger - A custom external event, Magento or Shopify events
Seller notifications and reminders
You can send purchase or promo code confirmations, or confirmation of loyalty points used and coupon reminders to your customers. All in one place, all in time.
You can start your program with the following trigger sources:
- External event trigger - A custom external event, Magento or Shopify events
-
Web Extend event trigger -
Purchased
event - Mobile event trigger - A custom mobile event
Mobile subscription use cases
You can start your program with the Mobile event trigger source in the following cases.
Live mobile reactions
Leverage your customers' micro-moments – they are actively using your mobile application, looking for information, making decisions. Target them with timely messages:
- show them relevant information,
- ask them to rate your app or
- offer them a trial period.
Deliver personalized in-app or push messages.
Combine the power of Interactions and In-App messages.
In-App messages feature is still in the Pilot phase. If you are interested in participating in the Pilot phase, please contact your Client Success Manager, we will be more than happy to welcome you in the Pilot phase.
Send personalized and relevant content after an activity
A subscriber has just finished a workout and unfortunately, got injured. Based on their workout history, their sessions are focused on long-distance running. You can send a push message to this customer with a blog post on how to optimize their long-distance running training.
Send reminders
A subscriber opened your application but did not finish any workout in the last two weeks. Subscribers whose activity has been decreasing are more likely to churn. You can avoid that by encouraging and motivating them with timely messages based on their behavior.
Onboarding programs
Trial periods are tremendously important in your subscribers’ lifecycle that is when the application needs to shine, that is your time to target the users with timely, enthusiastic and encouraging messages. Build a journey in Interactions, and send different content types based on the number of activities the user has performed.
Abandoned cancellation page
Sometimes your users think about cancelling their subscription; they visited the page, then left the site. The intent is there; it is your time to act!
You can prevent cancellation with timely messages emphasizing the value you offer to your subscribers.
Keep your contacts interested in your products, don't let them go.
Abandoned paywall
Are there functionalities in your mobile application only available for premium subscribers? Visitors often run into these pages, but they decide not to subscribe – you know whom you would like to target with messages that emphasize the value of those functionalities can offer them. You can convert these subscribers by using Interactions.
Travel industry
Abandoned search
A visitor looked for a certain destination on your website but they did not book the trip. You can send them personalized content about the destination they might miss if they wouldn't convert – you can show them the city or promise them that they will enjoy this pleasant experience. Direct them back to their search.
You can start your program with the following trigger source:
- External event trigger - A custom external event
- Mobile event trigger - A custom mobile event
Notifications
Has the chauffeur just arrived at the destination? Would your customers like to rate their trip or accommodation? Do your customers only have limited time to reserve their seats or check in? Notify them with timely messages – leverage Emarsys' channels: email, push notifications, SMS or in-app messages.
You can start your program with the following trigger source:
- External event trigger - A custom external event
- Mobile event trigger - A custom mobile event