Strategic Dashboard for Retail clients requires Smart Insight to be fully onboarded.

Data requirements

To activate this feature, it is necessary to modify your Smart Insight configurations as follows:

1. Specify your Sales Channel and Store Identifier Purchase Field References.
2. Specify your Store Fields.
3. Specify the New store interval (the default value is 180 days).
4. Optionally, you can exclude purchases made by unidentified contacts from your lifecycle reports.

Sales Channel options allow you to filter Strategic Dashboard reports based on the channel through which they were collected.

You can choose from the following Sales Channel filtering options:

• All Sales Channels – Reports collected through both online and offline channels.
• Online – Reports collected only through online channels.
• Offline – Reports collected only through offline channels.

The following Strategic Dashboard widgets are available for Retail clients:

• Drive store sales - You can check the total revenue coming from all your offline stores.

• Increase existing store revenue - You can check the revenue attributed to your stores that were opened at least 6 months ago.

• Increase new store revenue - You can check the revenue attributed to your stores that were opened during the last 6 months.

You can filter out purchases made by unidentified contacts from the calculations behind the Strategic Dashboard and Smart Insight reports. In general, the major part of offline purchase statistics is attributed to unidentified customers that could distort your reports. We recommend using this feature if you would like to improve your reports by removing such purchases.

To turn this feature on, follow the instructions next to Unidentified purchases in section General Settings.