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  • Emarsys Support Center
  • Data Protection & Compliance
  • 0 Emarsys Support Center Data Protection & Compliance

In this section:

  • GDPR and Data Protection - Overview
  • What GDPR means to you as an Emarsys customer
  • GDPR FAQs for Emarsys customers
  • GDPR and the Emarsys Platform
  • GDPR and Web Extend - all you need to know
  • Best practices for opt-in
  • Best practices for your Privacy Policy
  • Updates from the CSA: Email footers and data retention
  • Emarsys Data Processing Agreement
  • Articles on Data Protection and GDPR
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Articles on Data Protection and GDPR

Updated: September 18, 2018 11:50

We have prepared a number of articles to guide you through the minefield that is global data protection legislation.

1. GDPR and Data Protection - Overview

A general introduction to the topic, including:

  • What is GDPR all about?
  • Where can I find the full text?

2. What GDPR means to you as an Emarsys customer

Looking at our data protection obligations to you as our customer, and laying out the scope of our guidance and advice in this area, including:

  • The most important things for you to know as an Emarsys customer
  • What are the most important points of GDPR in a nutshell?
  • How does the retrieval and deletion of our contact data work?
  • Emarsys and Data Protection

3. GDPR FAQs for Emarsys customers

General questions on the specifics of GDPR.

4. GDPR and the Emarsys Platform

How GDPR affects the core Platform functionality, and how it affects individual products such as:

  • GDPR and Predict
  • GDPR and Smart Insight
  • GDPR and CRM Ads
  • GDPR and SMS
  • GDPR and Mobile Engage

5. Emarsys and Web Extend 

Everything you need to know about the Web Extend commands and cookies in terms of data protection, including:

  • Web Extend and GDPR compliance
  • Opting out of behavior tracking
  • Retrieving or deleting historical data on request from a customer
  • I'm not sure - I still want to disable Web Extend
  • Data collected and stored by the Web Extend commands
  • The Web Extend cookies
  • How the Web Extend cookies work
  • setEmail command in the Web Extend JavaScript
  • Email address as identifier in Sales Data files

6. Best practices for opt-in

An overview of what you need to do to obtain consent, with sample texts that you can use.

7. Best Practices for your Privacy Policy

An overview of what you need to include in your Privacy Policy, with sample texts that you can use.

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  • GDPR and the Emarsys Platform
  • What GDPR means to you as an Emarsys customer
  • GDPR and Data Protection - Overview
  • GDPR and Web Extend - all you need to know
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