This lifecycle Tactic encourages offline purchasing customers to make their first online purchase. It supports the Revenue objective and affects the following strategies:
- First-time buyers to repeat
- Drive offline customers to buy online
- Web Channel
- Digital Ads
Automation Center program
The basic, email-only program looks like this.
The most advanced program is built in the following way:
Adding unique barcodes to email campaigns requires custom development. Displaying nearest store in email campaigns requires Open Time Content.
Please contact your Success Manager if you would like to know more about using these features.
Elements for the most advanced program
- The program starts with a smart filter which uses the Predictive web engagement AI segment template, with the conditions set to return all customers who are likely to engage on the web within 30 days. For these contacts, a Web Channel campaign is started.
- For those contacts who are not likely to engage on the web, a Predictive email engagement AI segment is being created, for those contacts, who are likely to engage on email within 30 days. For these contacts, an email campaign is started, while a Digital Ads campaign is started for those who are not.
Activating the Tactic
- Email campaign
- Personalization tokens
- Web channel campaign (if used)
- Digital Ads campaign (if used)
- Swap the email in the Tactic with your campaign.
- Add the personalization tokens.
- Activate the Tactic.