Customer behavior is changing swiftly, creating new patterns faster than humans can make sense of.
In some regions, overall consumer spending is anticipated to fall drastically in the coming weeks, especially if social distancing measures are reinforced. While spending may reduce temporarily, online activity is expected to increase, and consumers are likely to switch between channels and devices faster than usual.
We want to help you make the most out of AI predictions already available in your Emarsys platform. Follow the implementation steps outlined in this guide and use AI to optimize both your existing customer engagement campaigns and your budgets.
Click the image below to read or download the guide.