Ohad Hecht, CEO of Emarsys
Emarsys is fortunate to work with thousands of brands and tens of thousands of users who trust us every day to handle over a billion customer engagements with consumers.
Our ongoing commitment to you is to “deliver the predictable, profitable outcomes that your business demands and the highly personalized omnichannel experiences that your customers deserve.”
You know only too well that the COVID-19 pandemic has changed the way the consumers interact with you, our clients, as much as it’s changed the way you operate with each other inside your own businesses. And business outcomes are simply not as predictable or profitable as they were even last month or last week.
Although we do not know the full impact of COVID-19 on your business or your customers, you do have our full commitment to use anonymous data to help us all better understand and manage the impact of this unprecedented situation day by day.
As part of that commitment we have created, in partnership with GoodData, COVID-19 Commerce Insights (www.ccinsight.org) which gives you, for the first time, the ability to assess the impact of the virus not by the number of cases, deaths or recoveries, but by the impact on e-commerce and on customer confidence.
Drawing upon over a billion anonymous engagements and 400 million anonymous e-commerce transactions across 120 countries, ccinsight provides a global and regional picture of e-commerce performance and trends — a key indicator of economic conditions during the outbreak.
We know the data identifies some very challenging trends for our multichannel retail brands, and we have seen our clients in travel and tourism faced with some truly difficult market conditions with no clear answers and no clear timetable.
However, we have also seen that, in some markets, brands with large e-commerce footprints and a diversity of countries of operation are experiencing growth. Not everyone is in the same situation, but we all have many shared challenges.
Our hope is that the ccinsight site becomes an indispensable resource for you over the coming weeks and months. We hope other technology providers and agencies will join us to contribute more anonymous data and insights to create a platform where we can all collectively assess trends and insights into the impact of COVID-19 upon consumers globally.
This is important, because this is an economic pandemic as well as a medical pandemic. We need to band together and share insights, advice, fears and concerns to help each other through the coming months.
So please – engage with the data, ask us for insights, ask each other for help and ideas, share stories of how brands can innovate and iterate to get through this uncertain time.