This webinar was recorded on Friday March 27th, 2020.
The COVID-19 pandemic is re-shaping the way we effectively engage our customers. Whilst most countries or regions find themselves in the eye of the storm and in turbulent times, there are some in Asia who are on the path to “new normal”. What can we learn from them to improve our digital strategies?
Carole Martin, Head of Strategy and Production APAC and Ben Norton, VP of Strategic Adoption discuss early views and share collective learnings from customers in Asia, and specifically Hong Kong:
- The responses and best practices we are seeing today in a rapidly changing environment
- How differing customer behavior in retail industries such as; sports & outdoor, fashion & apparel, beauty & cosmetics are shaping their strategies and tactics
- 5 (of 10) key takeaways for marketers to improve customer engagement through empathy, timeliness and smart automation