Deep links look exactly the same as usual links, but they are used in mobile campaigns. When clicked, instead of opening a browser with the URL, just like a usual link, they open an application on the mobile device and take the user to the specified area of it.
How tracking works?
The Mobile Engage SDK is able to filter simple links, tracked links and tracked deep links and handle their tracking. For more information, see Creating a Trackable Deep Link for Mobile in Email.