Short trackable links for SMS allows you to enrich your SMS message with a fully personalized URL, without compromising the short size of the message. The URL that are used are being replaced with a short URL, which is resolved to the full personalized link, once clicked by the recipient.
Best practices and examples of short trackable links include the following:
- Link to a pre-filled form
- Direct link to the recipient's shopping cart (e.g. in an abandon cart tactic)
Additionally, the recipient's click on the URL is being tracked, pushed to the open-data platform, which you can use for segmenting and exporting, and is available as a report in the reporting tab of the SMS channel.