By default, the Link Tracking Tab and Link Overview Tab is not available in the SMS content editor to avoid possible interferences with the link tracking solutions of other providers. To enable this feature on your account, please contact Emarsys Support.
Short trackable links for SMS allows you to enrich your SMS message with a fully personalized URL, without compromising the short size of the message. The URL that are used are being replaced with a short URL, which is resolved to the full personalized link, once clicked by the recipient.
Best practices and examples of short trackable links include the following:
- Link to a pre-filled form
- Direct link to the recipient's shopping cart (e.g. in an abandon cart tactic)
Additionally, the recipient's click on the URL is being tracked, pushed to the open-data platform, which you can use for segmenting and exporting, and is available as a report in the campaign report.
- Links will be expired after 30 days of sending the campaign.
- Enabling or disabling link tracking will affect the character count, because the link is shortened in the SMS text content.