The Analytics > Revenue Analytics page helps you understand how your marketing activities are contributing to your business results by analyzing your revenue statistics, and shows you those Automation Center programs and email campaigns that made the most significant impact on your customers. The Revenue Analytics page retrieves data from the Revenue Attribution Service.
Only those users can check the Revenue Analytics page who have access to the Dashboard. If you cannot access the Revenue Analytics page, contact your Account Owner (the Editor Permissions toggle has to be enabled on the Core tab; Account Owner users can check it on the Management > User Management > Roles page by clicking the Preview icon next to the specific user role).
As a quick summary, here is the onboarding video for Revenue Analytics:
Have a look at a brief and portable summary on how analytics can help to grow your revenue along with some relevant customer testimonies.
About Revenue Analytics
To accelerate business outcomes, you need to be able to measure the outcomes you are driving.
Note, that the calculations of Revenue Analytics are performed according to your timezone settings. This can result differences between metrics displayed for users in different timezones.
Revenue attribution helps you do just that, and it is embedded in key areas of the platform and in a new analytics dashboard aimed to rapidly demonstrate the marketers impact on business results.
We have prepared a guide for you, to introduce you to this feature and explain how it works.
Click the image below to read or download the guide.
To use the Revenue Analytics page, either Smart Insight or Web Extend has to be activated on your account and you need to have purchase data available in Emarsys.
The Revenue Analytics page cannot display your revenue impact report if purchase data is not available on your account.
Subscribing to the weekly revenue report
You can subscribe to a weekly email that provides an overview of how Emarsys campaigns contributed to your revenue. It contains revenue statistics and lists your top performing email campaigns and Automation Center programs based on their attributed revenue.
To subscribe to it, click the Weekly Report button in the top right corner, then switch the Activate Subscription toggle.
- You will receive a weekly Revenue Analytics report every Tuesday to your email address.
- Please note that Interactions programs are not included in the Weekly Report. You can review the impact of all Automation programs (including Automation Center and Interactions) on the Revenue Analytics page.
This is how the Revenue Impact Report looks like:
Revenue impact of all Emarsys campaigns
You can check how Emarsys campaigns affect your revenue in this widget.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect your Revenue Analytics reports as follows:
- You may experience changes in the following figures:
- Total revenue
- Total attributed revenue
- Revenue impact rate
- Deleting contacts will also affect the AOV (Average Order Value).
For more information on the effects of contact deletion, see What happens to deleted contacts in Emarsys?
Please note that returned items (refunds) are excluded from the metrics on the Revenue Analytics page and they only include purchases made by identified contacts except for Total revenue.
- To see the exact figures for a specific day, hover your mouse over the diagram.
- To switch to the Revenue attribution page, click the Go to Revenue Attribution button.
- If you are interested in how we calculated these statistics, click See how this data is calculated.
- You can change the timeframe in the top right corner.
Top performing programs widget
Here you can see your most impactful programs in terms of revenue.
Programs are listed by their revenue in descending order along with their:
- Program name - The name of your program.
- Revenue - The total revenue generated by the specific program.
- Revenue impact - The percentage of your total revenue attributed to the program.
- Purchases - The number of purchases attributed to the program.
- AOV - Average Order Value. The average value of orders attributed to the program.
Top performing campaigns widget
Here you can see your most impactful campaigns in terms of revenue.
Campaigns are listed by their revenue in descending order along with their:
- Campaign name - The name of your campaign.
Channel - The channel of the campaign. Only those channels that are enabled in your Revenue Attribution settings are listed here. The following channels are available:
- Web push
- Revenue - The total revenue generated by the campaign.
- Revenue impact - The percentage of your total revenue attributed to the campaign.
- Purchases - The number of purchases attributed to the campaign.
- AOV - Average Order Value. The average value of orders attributed to the campaign.
Here you can also:
Why is my Total revenue lower than the Total attributed revenue?
It might happen that your Total revenue is lower than your Total attributed revenue. A possible reason for this is that the Total Revenue also includes purchases made by unidentified customers and returned items (refunds) are deducted from this metric.
Why are the results different on the Revenue Analytics and Trend Reporting pages?
We do not recommend comparing the results on the Revenue Analytics page to that on the Trend Reporting screen because these pages calculate the figures differently:
- Revenue Analytics - This page aggregates the purchases based on the purchase date and the selected attribution model.
- Trend Reporting - This page aggregates the purchases based on the date when your campaign was started.
Revenue is also calculated differently on these screens when a campaign has multiple versions:
- Revenue Analytics - This page handles each version as a different campaign.
- Trend Reporting - This page calculates the revenue by adding up the results of the different versions.
Why is the Total revenue different on the Revenue Analytics and Channel Revenue Impact screens?
The values next to Total revenue and Total might be different because Total revenue on the Revenue Analytics page includes purchases made by unidentified contacts and returned items (refunds) are deducted from this metric, while the Channel Revenue Impact screen does not include refunds.