Your first welcome email is a good way to introduce new leads to your key brand message, build value and drive the first conversion.
This lifecycle Tactic ensures that your brand identity remains strong with your leads, pulling them back and driving them to make their first purchase.
This Shopify exclusive Tactic is built in Interactions. Simply use the Shopify Event - Customer Registration to start this program.
It supports the Revenue objective by contributing to the following strategy:
- Convert leads to first-time buyers.
The basic, email-only program that is available in the Advanced package only looks like the following:
The most advanced program contains the following channels:
- Digital Ads
- SMS Channel
Activating the Tactic
- Shopify Plug-in with active Shopify events
- Email campaigns
- Personalization tokens
- Digital Ads campaign (if used)
- SMS campaign (if used)
1. The Customer Registration event is pre-selected in the entry node of the program.
2. Create the email campaigns.
3. Add the personalization tokens.
4. In the 'Wait for event with timeout' node, in the Event to wait for field, Shopify and its value, Order by New Customer is pre-selected. Then choose a timeframe. The contact will continue on the 'Yes' path immediately when Order by New Customer happens, otherwise they continue on the timeout path after the selected days count. For this Tactic we recommend you to use seven days.
5. Create the Digital Ads audience (if used).
6. Create the SMS campaigns (if used).
7. Activate the Tactic.