This Tactic increases customer engagement with the loyalty program and drives customers to continue moving forward.
It supports the Customer lifecycle objective by contributing to the strategies below:
- Increase retention
- Reduce customer churn
- Drive web traffic
- A Loyalty member customer collects enough status points to advance into the next tier in the program.
- The member receives an email about the advancement.
Automation Center program
Activating the Tactic
- Create a "Upgraded to Higher Tier" email campaign.
- Insert the Loyalty status personalization tokens into the email campaign.
Further channels are planned to be included in the tactic program.
- Make sure to select the
loyalty_tier_upgradedExternal event in your starting node.
- Swap the email in the Tactic with your "Upgraded to higher tier" campaign (be sure to include your Loyalty status tokens).
- Activate the Tactic.
Tips & hints
As the first step of creating content for this Upgrade to higher tier Tactic, you can get some inspiration and creative ideas at Emarsys Inspirations under the Loyalty tab.