Product data:: Preparing your campaign for Product catalog update Tactics – Emarsys

Prerequisites:

If your template was created by Emarsys, then you do not have to update your template.

Please do not edit the original template created by Emarsys. If you modify that template, then Emarsys will not support it anymore. You can make small adjustments such as changing the background color or font type to the copied template on a campaign level.

If you use your own template, then you have to update it. Follow the instructions described in Updating your own template for Product catalog update Tactics.

To update the Repeatable block in your Product catalog update campaign, proceed as follows:

1. Navigate to Channels > Email Campaigns, select your campaign, then click Edit.

2. Select Content Creation in the bottom menu and add the Repeatable block to your campaign by clicking the Insert Into Campaign button.

3. Hover your mouse over the Repeatable block and click the Product Source icon.

Please note that your Product catalog update campaign can display a maximum of 10 products.

4. Select your Product Source (i.e. either Price Drop or Back In Stock) and click OK.

If you would like to delete the previously selected Product Source, then click the Remove Product Source button.

5. Add the required Image tokens to the block as follows:

a. Click the Image placeholder and select the Image properties icon.

b. Insert the following tokens:

◦ Image URL: Click the Personalization icon next to the Image URL field and select the Image token under Product Catalog.

Don’t worry about the The image URL cannot be found. warning message, the image will be properly displayed in your campaign.

◦ Image alternative text: Insert the variable {{ item.title }} into this field.

c. Click the image placeholder and select the Link icon.

d. Insert the following tokens:

◦ Url: Click the Personalization icon next to the Url field and select the Link token under Product Catalog.

◦ Title: Click the Personalization icon next to the Title field and select the Title token under Product Catalog.

6. Add the Title token to the block as follows:

a. Highlight the title placeholder and click Personalization icon.

b. Select the Title variable under Product Catalog.

c. To format the Title variable, select it and click the Personalization icon.

Here you can:

◦ Check the Field content is a requirement for sending box if you want to make sure that the message is not sent out if the Title token cannot be populated.

◦ Add a Fallback text that will be displayed if the value of the field cannot be obtained for some reason. Using a fallback text and marking the field as a requirement for sending are mutually exclusive.

◦ Set the Formatting Type and select the required Formatting option. (In the example above, we set the Formatting Type to text and the Formatting to as is.)

7. Add the Old price token to the block as follows:

The Old price field is only available in Price drop campaigns.

a. Highlight the Old price placeholder and select the Personalization icon.

b. Select the Old_price variable under Product Catalog.

c. To format the Old_price token, select it and click the Personalization icon.

Here you can:

◦ Check the Field content is a requirement for sending box if you want to make sure that the message is not sent out if the Old_price token cannot be populated.

◦ Set the Formatting Type and select the required Formatting option. (In the example above, we set the Formatting Type to number and the Formatting to round.)

8. Add the Price token to the block as follows:

a. Highlight the Price placeholder and click the Personalization icon.

b. Select the Price token under Product Catalog.

c. To format the Price token, select it and click the Personalization icon.

Here you can:

◦ Check the Field content is a requirement for sending box if you want to make sure that the message is not sent out if the Price token cannot be populated.

◦ Set the Formatting Type and select the required Formatting option. (In the example above, we set the Formatting Type to number and the Formatting to round.)

9. Add the Link token to the CTA button as follows:

a. Highlight the CTA button placeholder and click the Personalization icon.

b. Select the Link token under Product Catalog.

c. To format the Link token, select it and click the Personalization icon.

Here you can:

◦ Check the Field content is a requirement for sending box if you want to make sure that the message is not sent out if the Link token cannot be populated.

◦ Set the Formatting Type and select the required Formatting option. (In the example above, we set the Formatting Type to text and the Formatting to as is.)

At this point your Repeatable block will look like this but don't worry, it will contain all the right product images, titles, links and prices when your campaign will be sent.

10. Make all the required changes to your campaign, then click Save.

11. Once your campaign is ready, replace the original email campaign with your updated campaign in the Tactics Interactions program.

12. Before sending your Product catalog update campaign, we recommend testing it. For more information, see:

13. When you are ready, activate your Tactics Interactions program.

You can track the results on the Strategic Dashboard.

FAQ

How can I display particular items (e.g. first or second item from my product list) in my campaigns?

You can display specific items in the subject line of your campaigns, including Push or SMS campaigns, by using the following tags:

The ESL snippet has to be identical with your campaign's Product Source (i.e. Price Drop or Back In Stock and you should use it accordingly:
- In the case of a Back in stock campaign, the ESL snippet will look like as follows: {{ product_catalog.back_in_stock()[0].variable_name }}
- In the case of a Price drop campaign, the ESL snippet will look like as follows: {{ product_catalog.price_drop()[0].variable_name }}
In the list below, 0 refers to the first product from your product list. If you would like to display details of the second product, then change 0 to 1.

Item title: {{ product_catalog.price_drop()[0].title }}
Item original price: {{ product_catalog.back_in_stock()[0].old_price }}
Item new price: {{ product_catalog.back_in_stock()[0].new_price }}
Item image URL: {{ product_catalog.price_drop()[0].image_url }}
Item URL for CTA: {{ product_catalog.price_drop()[0].link }}