To improve your Emarsys experience, effective March 27, 2023, the Emarsys Home page is the default landing page after login. This page is fully customizable according to your needs and optimal flow.
Please note, the Main Dashboard is longer be available after March 24. At that time, your widgets will be moved over except for Email Campaigns, Automation, and Predict Recommendations widgets that can be found using the following reports:
- Predict information is available in the Predict Dashboard.
- Automation and Email Campaign performance is available in Trend Reporting.
Emarsys Home is fully customizable where you can design your individual, tailor-made landing page. Make your navigation easier with the personalized shortcuts and aid your everyday work with the useful widgets.
Please note that when a contact is deleted, all of the data relating to that contact is also deleted. This will retrospectively affect any reports which use contact-level data. Contact deletion may affect your analytics and reports on the Emarsys Home page, especially: you may experience changes in metrics retrospectively and regularly in the Intelligence widget.
Welcome message
On the top of your Emarsys Home you can see a welcoming message with the name of the given administrator. The Home settings are saved with administrator privileges, which means that each admin can set up and save their individual layout.
Change your Emarsys Home in the Personal details pane of your My Profile page, or you can turn this function completely off.
You can always return to your Home by clicking the Emarsys logo in the upper-left corner, or by selecting Home in the Profile menu.
Verticals label
You can see the label of your current vertical according to your vertical settings. If you do not have any verticals set up you do not see it.
Customize Home button
This button in the upper-right corner enables you to add widgets to be visible in your Emarsys Home. Also, you can change the position of your selected widget within the Home by drag and drop.
All together you can turn on 8 widgets:
Email Results widget
This widget shows data only if you have Smart Insight installed on your Platform, if you don't have it you get a fallback state. This widget comes in two forms, depending on whether or not you have the data collection scripts installed on your web shop.
The widget shows you the
- open rates for your recent email campaigns,
- the total number of purchases made and
- revenue earned which can be attributed to the email campaigns.
Click Trends to see your performance in details. For more information on Trends, see here.
You can filter to your past 7, 30, 60 or 90 days data. If there is no data for the selected time range, it will automatically adjust to the next range up for which data is available.
The filter settings are saved automatically upon exit.
Shortcuts
You can see 6 shortcuts to the most frequently used widgets. Just click the shortcut icon that navigates you directly to the required widget.
Database Growth widget
This widget shows the daily updates of your contact database including the number of new contacts added and the current total.
Set the filter to show your past 7, 30, 60 or 90 days data. Your filter settings are saved automatically.
You can also click more information on your contacts, which navigates you to the Contact Registrations reporting page.
Please keep in mind the following:
- Only those contacts are included in the Available (opt-in) metric whose:
- email address field is not empty,
- email address is valid and
-
opt-in field is set to
TRUE.
- The No opt-in metric includes contacts whose opt-in field is either missing or set to
FALSE. - Once the last update is finished, it takes at least 24 hours for the Database Growth widget to display the changes made to your database on the current day. Depending on the level of traffic in a specific environment, it may take a few more hours to display the updates.
Data Health widget
This health check widget is reflecting your data and allows you to monitor if your integration has any issues to address. If problems are detected it offers you help by providing detailed suggestions on how to fix them.
For more information you can navigate directly to the Data onboarding help article.
Recently Edited Campaigns
Here you can check in this list if any of your Automation Center or Email campaigns have been modified and saved recently. The list is updated automatically whenever a campaign is saved.
You can see the following:
- Modification type
- Campaign name
- Saving time and date
- Editor's name
Set the filter to show all of the edited campaigns on the account or your own edited campaigns only.
You can also click to see the detailed activity list and navigate directly to the selected campaign.
Intelligence widget
This widget is only available if you have Smart Insight installed. It shows the latest status of your customer lifecycle segments and is updated daily.
In the bar chart you can see how many contacts are in each customer lifecycle stage, while the line shows you the average lifetime spend and conversion rate for that segment. Above these you can compare the average lifetime spend across your entire contact database with the average spend of active customers.
You can click through to the Smart Insight Customer Lifecycle page.
Mobile Engagement widget
This widget shows you the percentage of mobile responses to your email campaigns, as well as the click-to-open ratio for those responses. Hover your mouse cursor over the graph to see the exact figures for that day.
Send Time Optimization widget
This widget shows you how many emails have been sent using STO during the past four weeks, and compares their open rates with those of the control group.
Emarsys Academy
In this widget you can see the latest and most relevant training webinars that Emarsys provides you from time to time.
