The revenue attribution widget is available for clients that have the attribution service enabled on the Emarsys account. If it is not enabled on your account, please reach out to your Emarsys Client Success Manager.
This article provides you information on the Mobile Engage revenue attribution widget.
Watch the Summer Release 2023 video about the Revenue attribution service:
Introduction
The revenue attribution widget allows users to review the impact that their push and in-app mobile campaigns have on revenue. The widget is available on the mobile dashboard and the campaign level.
Dashboard tab
To review the dashboard, go to Channels > Mobile Engage > Dashboard tab. On this tab you can see the summary of all your push and in-app message campaigns in separate metrics.
To open the revenue attribution details, click on the Details option of the selected message type at the top right of the screen.
The widget will expand to provide the attributed revenue of the push or in-app message campaigns.
The timeframe of the reporting can be updated using the date filter at the top-right of the screen.
Reporting: Revenue attribution on campaign level
To review a specific campaign revenue impact, go to Channels > Mobile Engage > Push messages or In-app Messages tab.
For detailed information, see Mobile Engage - Reporting.