Have a look at a brief and portable summary of this feature along with some relevant customer testimonies.
With the Emarsys Personalization Service you can create tokens that are reusable across different channel campaigns. These tokens are placeholders for contact specific data. In your final content, the relevant contact will see, for example, their own name and preferred products.
- Creating a token category
- Creating Contact Data tokens
- Creating Predict tokens
- Creating Voucher tokens
- Creating External Data tokens
- Creating Relational Data tokens
- Creating External Content tokens
- Predefined Loyalty add-on tokens
The following personalization tokens also use personalization presets:
- External Data
- Relational Data
- External Content
These presets define the source of the data these tokens use and the way this data is used (for example, filter criteria).
For the time being, the personalization service is only available to customers with both VCE and Relational Data.
You can then group these tokens into categories to make their usage even more organized and transparent.
As a quick reminder, here is a short video about omnichannel personalization: