September 27, 2022: Automation Center - Entry from program node
From now on, programs starting with this entry point are triggered every 10 minutes by the source program containing the Transfer to program node. Learn more.
September 22, 2022: New SAP Account Engagement tactics
September 22, 2022: Open Rate Over Time Report and the Mobile Reporting retired
We have retired the Open Rate Over Time Report and the Mobile Reporting pages for the Email channel to streamline the channel experience.
September 20, 2022: Contact Preview - Troubleshooting notifications
Contact preview can display troubleshooting notifications on a failed preview generation when using a Personalization rule. Learn more.
September 20, 2022: Automation Center - LINE messenger node
From now on, the LINE messenger node is available in the Automation Center. You can send messages to the LINE messenger platform from Emarsys with this node. Learn more.
September 16, 2022: New Tactics: Replicate New Marketing Contact
A new SAP Account Engagement Tactic is available: Learn more.
September 12, 2022: Automation - Trustpilot node
The Trustpilot node is now available in the Automation Center and Interactions. You can send contacts messages containing Trustpilot Service Review or Product Review invitation links with this node. Learn more.
September 9, 2022: External Loyalty Events retired
From now on, you no longer need to create Loyalty External Events for Engagement and Event actions. Previously created automation programs including such actions are updated automatically: instead of the Loyalty External Event, the Loyalty action is selected. Learn more.
September 7, 2022: Personalization rules - Select Product Categories
From now on, you can easily select product categories from your product catalog that you would like to include in your Personalization rules by clicking Select Product Categories. Learn more.
September 1, 2022: Loyalty - Member status and point migration upgraded
In the Loyalty add-on, now you can migrate the precise original join date and tier entry date to your new plan in Emarsys Loyalty from your old loyalty plan. This helps with calculating the correct status of your members. Learn more.
August 30, 2022: Automation - new Program Reporting
The new, unified Program Reporting page is now available for Automation programs. Learn more.
August 19, 2022: SAP Commerce Cloud integration - Matching contacts by email
From now on, you can match your contacts by email as well when synchronizing your customers between SAP Commerce Cloud and Emarsys. Learn more.
August 9, 2022: VCE Product Search add-on
The VCE Product Search add-on enables you to search and insert product information from your product data to your block-based email template. Learn more.
June 30, 2022: Automation - Criteo Audience node
The Criteo Audience node is now available in the Automation Center and Interactions. You can manage your Criteo audiences directly from Emarsys Automation programs with this node. Learn more.
June 20, 2022: Email domain validation
The Domain Validation tool checks and validates automatically the respective (sender, link and bounce) domains to enable the email campaign sending. Learn more.
June 13, 2022: Automation Center - Advanced participation settings
Automation Center programs using Advanced participation settings will be deleted on January 2, 2023. Please consider copying the program and use one of the suggested alternatives described on the Help Portal. Learn more.
June 2, 2022: Interactions program status changes
We would like to ensure that you will not lose contacts and events while your program is Paused or in Fail-safe for 72 hours with the following updates:
May 26, 2022: SAP Commerce Cloud integration - Real Time Events customization
From now on, you can customize Real Time Events on SAP Commerce Cloud 's end, by adding additional attributes to the EmarsysCustomerReview, EmarsysOrder and EmarsysCart events. Learn more.
May 25, 2022: Interactions - Loyalty Trigger node
From now on, you build Interactions programs that trigger Loyalty actions with the Loyalty Trigger node. Learn more.
May 23, 2022: Automation - Webhook node
From now on, you can decide which Operational data fields you would like to add to your Webhook payload request. Learn more.
May 9, 2022: Re-designed Account Activation process
A few steps of account activation were re-designed to provide the client with a better user experience and enable them to complete their activation quicker. Learn more.
May 9, 2022: New Email Code Generator
In the block-based email editor (a.k.a. VCE) the improved HTML/CSS block code rendering engine ensures that you have error-free, valid codes and your email is displayed correctly in all email inboxes. Learn more.
May 4, 2022: Change of Global Suppression Blocklist handling
For accounts created after May 2022, the Emarsys static Austrian Robinson list is not active. Learn more.
April 13, 2022: Loyalty Referral reporting is available
From now on, you will be able to visualize even more data regarding the efficiency of your Loyalty referrals. Learn more.
April 13, 2022: Create new Loyalty members through Member Profiles
From now on, you can create new loyalty members via the platform UI without the need to use the API. Learn more.
April 11, 2022: Testing Product Catalog Updates programs
From now on, you can test Product Catalog Updates programs by using the Only Test Contacts, Sent Manually option. Learn more.
March 21, 2022: Emarsys Loyalty Cashback program
The Loyalty Cashback program enables you to give out vouchers to your Loyalty members based on their spending. Learn more.
March 10, 2022: Self-service SMS onboarding process includes sending test messages
As a final step of SMS onboarding, now you can send test messages to make sure all your connections are working properly. Learn more.
March 3, 2022: Automation Center - Privacy Opens in the Email behavior check node
Now you can also filter for contacts who made no response or responded with a Privacy Open to your email campaign with the Email behavior check node. Learn more.
February 25, 2022: Engagement reporting
From now on, you can check the Engagement Reporting (currently on Pilot release), one of our data analysis tools that helps you track and monitor the email campaign performance based on the quality of the audience the campaign was sent to. Learn more.
February 18, 2022: Personal recommendation logic
When defining Personalization rules from now on, you can select the Personal logic (currently on Pilot release) a pre-defined, product recommendation logic, which helps you create true, one-to-one personalization. Learn more.
February 17, 2022: Privacy Opens in email behavior segments
From now on, you can manage Privacy Opens flexibly when using the Email response (open or click) and No email response (open or click) email behavior filters. Learn more.
February 16, 2022: Relational Data will no longer support MySQL 5.6
Relational Data will no longer support MySQL 5.6. MySQL 5.6 officially reached end of life on February 5, 2021 and is no longer supported in the latest MySQL driver version. Relational Data will upgrade to that driver version on April 6, 2022, after that we cannot guarantee that clients using MySQL 5.6 will be able to use it.
If you connected MySQL 5.6 to Relational Data, then we recommend upgrading it, ideally to MySQL 8.0 because MySQL 5.7 will reach end of life in October 2023. For more information on changes in the official MySQL driver, see the MySQL Connector/J 8.0 Release Notes.
Please ignore this notification if you do not use Relational Data or MySQL version 5.6.
February 7, 2022: Email metrics on the Main Dashboard
The email metrics on the Main Dashboard will use a new data source. As a result, the experience across the different reporting screens with regards to email metrics will be more consistent with this change. However, you might experience significant differences between your previous Main Dashboard and the new one. Learn more.
February 2, 2022: External events
From now on, you can delete multiple external events on the External Event page. Before deleting an external event, the Delete Selected External Events dialog helps you identify blocking issues preventing your external event from being deleted. Learn more.
January 26, 2022: Automation - program editing
From now on, you can delete a single or multiple nodes or even whole branches in Automation Center and Interactions programs regardless of the program’s status. Deleting nodes is more efficient than copying a program because you will not lose its participation (in an Automation Center program) and reporting data and you don’t need to bother with renaming the program, finishing the old program and activating the new one and the campaigns within the program will not be copied. Learn more.
January 25, 2022: Updates
Mobile Engage - Flutter integration
From now on, the Flutter plug-in supports Predict functionalities. Learn more.
Reworked Exclusive Access for Loyalty
The Exclusive Access feature of the Loyalty add-on has been reworked and updated with more settings, so you can choose between two types of exclusive accesses: Permanent Exclusivity and Limited Exclusivity.
Use these to reward you contacts for engaging with your brand. Learn more.
January 24, 2022: Upload History in Omnichannel Voucher Management
From now on, you will able to see in more detail whether your voucher code uploads where successful or not. Learn more.
January 5, 2022: Email campaign types
We started to roll out a change regarding campaign types launched from batch Automation Center programs starting with the Target Segment entry point. This change will affect your Email Analysis page where campaigns sent from batch programs will also appear as child campaigns. Learn more.
December 16, 2021: Updates
From now on, you can search for external events on the External Events page. Learn more.
You can mention your colleagues in the comments by using the @ symbol and starting to type their user, First or Last name. Learn more.
November 26, 2021: Event Attribution
The In-App data (clicks) touchpoint is now available in Event Attribution. Learn more.
November 25, 2021: Restricted role introduced
From now on, users created via Single Sign-On will be created in the platform with the "restricted" role. Learn more.
November 19, 2021: Web Channel update
You can easily add new domains to Web Channel on your own. Learn more.
November 16, 2021: Shopify plug-in update
Now you can synchronize SMS opt-in data between Emarsys and Shopify. Learn more.
November 11, 2021: Event Attribution
The SMS send and click touchpoints are available in Event Attribution. Learn more.
November 9, 2021: Automation update - Double Opt-In node
From now on, the Double Opt-In node is available in the Automation Center and Interactions. Learn more.
November 8, 2021: Automation updates
November 3, 2021: Tracking iOS 15 email opens
From now on, you can track iOS 15 email opens on the Email Analysis and Trend Reporting screens. Learn more.
November 2, 2021: Mobile Engage - In-app Messages
You can call off an already launched In-app message campaign except the campaign is used by an active Automation Center or Interactions program. Learn more.
October 30, 2021: Mobile Engage - Relevancy score and interruption level added
Relevancy score and Interruption level have been added to the Platform settings tab description as new features of iOS 15. Learn more.
October 28, 2021: Smart Insight - Data Loads file maintenance policy
The Smart Insight Data Loads file maintenance policy came into effect in October 2021. Learn more.
October 20, 2021: Updates
In an email template, now you can add short descriptions to each block in the template view of the VCE editor. Learn more.
Web Push segments
From now on, you can create segments based on browser and behavior data collected by Web Push campaigns. Learn more.
September 13, 2021: Automation Center
If you create new programs starting with the On auto-import node, then it will behave as a batch entry point. Learn more.
August 12, 2021: VCE editor
From now on, you can copy blocks within a template without recreating them from scratch in the VCE editor. Learn more.
August 3, 2021: Combined segment editor
You don't need to wait until your combined segment is calculated, a notification will appear when it's ready. Learn more.
July 6, 2021: Loyalty Invitation only tier
From now on, a new type of tier is available in Loyalty. Learn more.
July 1, 2021: Automation editor
Now, you can add comments to nodes in the Automation editor. Learn more.
June 24, 2021: Combined segment editor
From now on, you can move segments and contact lists to other groups or subgroups in the new combined segment editor. Learn more.
June 21, 2021: Combined segment editor updates
June 18, 2021: Target History on the Strategic Dashboard
From now on, targets that run out of the target period by more than 14 days, move automatically to the Target History page. Learn more.
June 15, 2021: Automation updates
June 7, 2021: MMS campaigns
The SMS channel is now extended with a dedicated MMS content creator. Learn more.
June 4, 2021: Revenue Attribution Service
The SMS channel is now globally available. Learn more.
June 2, 2021: Combined segments
We have collected a few examples describing what happens to existing combined segments after migrating to the new editor. Learn more.
June 1, 2021: New version of the Android Emarsys SDK
Version 2.14.3 of the Android Emarsys SDK has been released. Learn more.
May 20, 2021: Updates
Our Multi-language feature (currently in piloting) uses the IETF language standard to help you to manage localized email campaigns. Therefore, we have defined a contact field using IETF language tags which will determine the language version your contacts will see.
As we are approaching global release for the Multi-language feature, were giving a head start for customers to populate language data in their contact database, to prepare for creating multi-language campaigns. Learn more.
Product catalog updates
- Low in stock: From now on, you can notify customers who are interested in a specific product when the stocks are running low with the Low in stock product catalog change type. Learn more.
- Back in stock: Now you can use the Notify contacts only if a minimum stock amount is available option within the Back in stock product catalog change type. With this option, you can configure your program to notify contacts only if at least the specified quantity of a product is available. Learn more.
May 11, 2021: Barcode configuration add-on
Now you can directly configure barcodes, which you can use in your marketing campaigns. Learn more.
May 6, 2021: Combined segments
Now you can replace segments that you added accidentally to your combined segment in the new combined segment editor. Learn more.
April 29, 2021: Automation updates
April 23, 2021: Automation Center documentation
The Automation Center documentation has been reorganized. Learn more.
April 6, 2021: Updates
Starting from 6 April 2021, Emarsys uses Matomo to track user experience including certain interactions with the Emarsys service and page performance related data on the Emarsys platform UI. Our goal is to identify problems in due time, improve your user experience and deliver the best tool to you. Data collected is only used for product development purposes.
We track individual actions but do not identify individual users. Data collected with Matomo is stored on Emarsys infrastructure and remains at all times under the control of Emarsys. Emarsys does not make the data accessible to any third party.
You can opt out of being tracked anytime by contacting support or your success manager.
April 1, 2021: Updates
- Interactions - From now on, you can change your program’s structure regardless of its status in Interactions. Learn more.
- Automation Center New Editor - From now on, you can change your program’s structure regardless of its status in the Automation Center New Editor. Learn more.
- Automation Center - The Delete contacts node is available in the Automation Center. Learn more.
- Deleting personal data - A new section describing how to delete personal data after the retention period has expired is available on the Help Portal. Learn more.
March 31, 2021: Interactions
You can define conditions using every product detail from your product catalog to fine-tune real-time engagements with your customers. Learn more.
March 22, 2021: Updates
March 18, 2021: Updates
March 17, 2021: Interactions updates
- Adding item conditions - You can create decisions processing each item in a product list to check whether any of them matches the defined conditions. Learn more.
- Total cart value attribute - The Total cart value attribute is now available within the Updated cart and Purchased Web Extend events. Learn more.
- New text operators - You can search in text fields without knowing the exact value you are looking for with the operators contains any of, contains all of and contains none of within the Decision node. Learn more.
March 11, 2021: Revenue Attribution Service - Plugin Sales Data
From now on, Plugin Sales Data is available as a data source in the Revenue Attribution Service. Learn more.
March 9, 2021: Usability fixes
Usability fixes and improvements were made in the following areas:
Enhanced Marketer Experience:
- Actions at the end of table rows now can be opened in a new window.
- Date picker now supports minimum and maximum dates where necessary.
- Filter options in tables now support multiple keywords and search for exact matches using quotation marks.
- Notification Centre is integrated into the navigation bar to enable easy access.
- Improved experience for disabling send nodes.
- Improved experience for setting Product Catalog Updates.
- Improved experience for attribute filtering and array-handling.
- Strategic Dashboard: Fixed an issue where the tooltips on charts displayed the current- and comparison periods results in the wrong order.
- Strategic Dashboard: Tactics widgets on the detailed strategy reports show the attributed purchases and revenue in a way that the cumulative contribution of channels is visible.
Mobile & WebMail:
- Email Channel: Fixed a bug when a campaign is sent it disappears from the campaign list overview.
- Email Channel: Fixed a bug where creating a campaign from a template was not possible.
- SMS Channel: We show now the connected AC campaigns in the campaign list page.
March 5, 2021: Automation Center - Program Summary
The Program Summary page will change on March 10, 2021. All Program Summary pages will be switched over to the improved version where you can see a more detailed, day-to-day overview of your programs instead of aggregated data. You can look back on your program's reporting up to six months. Learn more.
March 3, 2021: Interactions
You can easily open the selected resource and its reporting page in the Send email, Mobile Engage push message, Update contact list, Mobile in-app - add and Mobile in-app - remove nodes and in the Included in segment template of the Decision node. Learn more.
February 26, 2021: Changes is Deliverability Reporting and Deliverability Advisor
Emarsys has removed the inbox placement traffic light from Deliverability Reporting and dedicated IP reputation from Deliverability Advisor as of February 24, 2021. This decision follows the policy changes at Google, which limit access to Gmail, one of our most important mailbox providers. This has resulted in Return Path from Validity being removed from the market. Emarsys decided to focus on other areas that we believe will bring more immediate value, like more flexible opt-in management in email, improved Deliverability Advisor with more actionable recommendations or even scaled transactional marketing messages for more 1:1 personalization. Emarsys and Validity will continue to work together to bring you unrivalled email success. Tools from Validity, such as their Everest solution, are available directly from Validity.
Our Support and your Client Success teams are at your disposal in case you have any additional queries.
February 25, 2021: Effects of contact deletion on reports
You can find more details on how contact deletion affects reports and analytics on the Help Portal. Learn more.
February 19, 2021: Changes on the Help Portal
February 15, 2021: Notification use cases
The Notification Center is updated with new, custom notification settings. The most common notification use cases are collected with the links to the relevant Help Portal articles to help you understand your notifications better and find the solution easily. Learn more.
February 10, 2021: Campaign Update
The Campaign Update feature is available as a pilot. This improvement enables you to update multiple email campaigns at once by distributing your email template changes among them. Learn more.
February 8, 2021: Smart Insight - Data Quality and Data Load notifications
You can subscribe to Smart Insight Data Quality and Data Load notifications in the Notification Center. Learn more.
February 5, 2021: Interactions
From now on, you can filter External events based on the time when they were received by Interactions with the
ems_event_time attribute. Learn more.
February 1, 2021: SAP Single Sign-on feature
From now on, SAP customers can access Emarsys accounts without the need of adding login credentials. Learn more.
February 1, 2021: Shopify plug-in update
A new section describing how Emarsys handles Shopify product availability data is now available on the Help Portal. Learn more.
January 19, 2021: Interactions
- From now on, you can use custom Web Extend tags to trigger programs, personalize your content and select them in Decision, Decision splitter and Wait for event nodes. Learn more.
- By setting up the trigger event timeout value, you can configure the time period after which events will expire and they will not trigger Interactions programs. Learn more.
- You can define conditions by checking whether events contained specific attributes when they were triggered the last time with the Last time the event happened template. Learn more.
- You can easily disable or enable Interactions nodes. Learn more.
January 14, 2021: Revenue Attribution Service
Now Account Administrators can change the data source used by the Revenue Attribution Service if you have multiple sources of data. Learn more.
December 7, 2020: Automation
From now on, all your Automation Center, Interactions and Product catalog updates programs are listed on the Automation Programs page. You can easily create Automation Center, Interactions and Product catalog updates programs and Tactics by clicking the Create Program button. Learn more.
December 1, 2020: Smart Insight - RFM Advisor
From now on you can filter the charts on the RFM Advisor page. Learn more.
November 18, 2020
Magento plug-in update
The Emarsys Magento 2 (v2) plug-in version 1.14.1 is now available. Learn more.
A new page describing how to reload data into Smart Insight is available on the Help Portal. Learn more.
November 17, 2020: Automation Center
November 9, 2020: Interactions - Abandoned cart programs
A new article describing how to build abandoned cart programs in Interactions is available on the Help Portal. Learn more.
October 16, 2020: Interactions - Program summary
The Program Summary page has been updated. Now you can check the reports for a specific contact by entering their email address in the Search contact report field. Learn more.
October 15, 2020: Magento plug-in update
The Emarsys Magento 2 (v2) plug-in version 1.14.0 is now available. Merchants can trigger custom events from their webshop and use those in Emarsys to create campaigns or build automated programs. Learn more.
October 12, 2020
- Update contact list node: The Update contact list node is now available in Interactions. You can add contacts to or remove them from a contact list with this node. Learn more.
- Scheduling programs: From now on, you can schedule Interactions programs. Learn more.
- New program statuses: The list of available program statuses and actions have been updated. Learn more.
- Changing the program status: You can check how programs in different statuses behave on this page. Learn more.
- Update contact list node: New options are available within the Update contact list node. Learn more.
October 1, 2020: Smart Insight
Refunds Impact Report: You can check how refunds are distributed among the different customer lifecycle stages on this page. Learn more.
Refunds in the Smart Insight reports and calculations: You can check which Smart Insight reports and calculations take refunds into account on this page. Learn more.
September 25, 2020: Revenue Analytics
We have prepared a guide for you, to introduce you to the Revenue Analytics feature. Learn more.
September 23, 2020: Interactions - Event payload examples
We have collected a few JSON payload examples used in Interactions programs. Learn more.
September 16, 2020: Personalization Preview for Relational Data
The new Personalization Preview helps you to test and troubleshoot your reference and sorting fields for your tables or your views in Self-service and Hosted Self-service setups. Learn more.
September 9, 2020: Brand Indicators for Message Identification
The Brand Indicators for Message Identification (BIMI) provides you a simple way to display and manage brand-controlled logos when sending authenticated emails. You can increase recipient engagement with improved immediate brand recognition and enhanced user experience. Learn more.
September 7, 2020: Magento plug-in update
The Emarsys Magento 2 (v2) plug-in version 1.13.0 is now available. This release contains improvements related to choice fields (drop-down selectors) in Magento customer and product entities. Learn more.
September 7, 2020: Shopify plug-in update
Created At and
Updated At standard date fields are automatically mapped and synched to Emarsys. Learn more.
September 1, 2020: Form updates
Google's reCAPTCHA v2 is now supported in forms to provide an additional layer of defense against spammers. Learn more.
August 10, 2020: Interactions updates
Product catalog updates: By default, product data in price drop and back in stock campaigns is retrieved from the standard price or availability fields in your product catalog. You can change this setting with the Calculate based on a localized field option. Learn more.
Event attributes and recommended operators: From now on all the available attributes of the selected event are listed in the drop-down if you click the attribute_name field in the Event happened and Event did not happen templates of the Decision and Decision splitter nodes (if you selected the Trigger attribute template, then the attributes of the chosen Trigger event are listed in the drop-down). You can enter attributes that you would like to use in the future manually.
The recommended operators are automatically detected based on the attribute type. Learn more.
August 6, 2020: New version of the Android Emarsys SDK
Version 2.6.1 of the Android Emarsys SDK has been released. Learn more.
July 30, 2020: Interactive template blocks
You can insert interactive content blocks into your email templates. Learn more.
July 29, 2020: New version of the Android Emarsys SDK
Version 2.6.0 of the Android Emarsys SDK has been released. Learn more.
July 27, 2020: New article on email list bombing attacks
A new article is available on list bombing attacks and how to defend yourself against them. Learn more.
July 23, 2020: Interactions - Participation check
You can check if contacts are eligible to continue their journey in your Interactions program with the Participation check node. Learn more.
July 15, 2020: Custom automation nodes
We have made several custom marketing automation nodes globally available on request. Learn more.
July 13, 2020: Transactional campaigns available for behavioral segments
By the end of July 2020, transactional (triggered email or on-event) campaigns will be available for selection when you create email behavior segments. Learn more.
July 9, 2020: New version of the Android Emarsys SDK
Version 2.5.4 of the Android SDK has been released. Learn more.
July 7, 2020: Triggered email - using the API to trigger an external event
A new article has been published, demonstrating how to send an email using the API to trigger an external event and populating some simple external data into the email. Learn more.
July 6, 2020: ESL - new filter descriptions added
A description of the "even" and "odd" filters has been added to the Emarsys Scripting Language documentation. Learn more.
July 2, 2020: Web Channel Accelerate - sign-up form added and easier campaign creation
June 23, 2020: New version of the Android Emarsys SDK
Version 2.5.3 of the Android SDK has been released. Learn more.
April 15, 2020
Magento 2: Multi Stock Inventory
The Multi Stock Inventory collects product quantity information from different sources and updates the availability status in the product catalog on the Emarsys side. Learn more.
Magento 2: Flexible event handling
The Magento 2 (v2) plug-in supports flexible event handling, so from now on you can trigger events on the Emarsys or Magento side or on both sides and use them to send transactional and marketing messages. Learn more.
April 12, 2020
Relational Data: Sorting functionality
You can define the order for your tables and views beforehand, so only the most relevant results will be present in your messages. Learn more.
April 2, 2020
Web Channel: SPA support
Applying Single-Page Applications (SPA) in your Web Channel campaigns means that your site fits on a single page and SPA is dynamically rewriting, refreshing only the necessary part of it, in case of any user interactions. Learn more.
April 1, 2020
Version 2.5.0 of the Android SDK has been released. Learn more.
March 20, 2020
March 17, 2020
Mobile Engage: Translator view
Enable multiple translators to independently work on the translation of the different language versions of a push campaign. Learn more.
Mobile Engage: Tap Actions
These allow you to add action buttons to the push message and/or set the default action of the push message to be push to in-app. Learn more.