From now on, you build Interactions programs that trigger Loyalty actions with the Loyalty Trigger node. Learn more.

From now on, you can decide which Operational data fields you would like to add to your Webhook payload request. Learn more.

A few steps of account activation were re-designed to provide the client with a better user experience and enable them to complete their activation quicker. Learn more.

In the block-based email editor (a.k.a. VCE) the improved HTML/CSS block code rendering engine ensures that you have error-free, valid codes and your email is displayed correctly in all email inboxes. Learn more.

For accounts created after May 2022, the Emarsys static Austrian Robinson list is not active. Learn more.

From now on, you will be able to visualize even more data regarding the efficiency of your Loyalty referrals. Learn more.

From now on, you can create new loyalty members via the platform UI without the need to use the API. Learn more.

From now on, you can test Product Catalog Updates programs by using the Only Test Contacts, Sent Manually option. Learn more.

The Loyalty Cashback program enables you to give out vouchers to your Loyalty members based on their spending. Learn more.

As a final step of SMS onboarding, now you can send test messages to make sure all your connections are working properly. Learn more.

Now you can also filter for contacts who made no response or responded with a Privacy Open to your email campaign with the Email behavior check node. Learn more.

From now on, you can check the Engagement Reporting (currently on Pilot release), one of our data analysis tools that helps you track and monitor the email campaign performance based on the quality of the audience the campaign was sent to. Learn more.

When defining Personalization rules from now on, you can select the Personal logic (currently on Pilot release) a pre-defined, product recommendation logic, which helps you create true, one-to-one personalization. Learn more.

From now on, you can manage Privacy Opens flexibly when using the Email response (open or click) and No email response (open or click) email behavior filters. Learn more.

Relational Data will no longer support MySQL 5.6. MySQL 5.6 officially reached end of life on February 5, 2021 and is no longer supported in the latest MySQL driver version. Relational Data will upgrade to that driver version on April 6, 2022, after that we cannot guarantee that clients using MySQL 5.6 will be able to use it.

If you connected MySQL 5.6 to Relational Data, then we recommend upgrading it, ideally to MySQL 8.0 because MySQL 5.7 will reach end of life in October 2023. For more information on changes in the official MySQL driver, see the MySQL Connector/J 8.0 Release Notes.

Please ignore this notification if you do not use Relational Data or MySQL version 5.6.

The email metrics on the Main Dashboard will use a new data source. As a result, the experience across the different reporting screens with regards to email metrics will be more consistent with this change. However, you might experience significant differences between your previous Main Dashboard and the new one. Learn more.

From now on, you can delete multiple external events on the External Event page. Before deleting an external event, the Delete Selected External Events dialog helps you identify blocking issues preventing your external event from being deleted. Learn more.

From now on, you can delete a single or multiple nodes or even whole branches in Automation Center and Interactions programs regardless of the program’s status. Deleting nodes is more efficient than copying a program because you will not lose its participation (in an Automation Center program) and reporting data and you don’t need to bother with renaming the program, finishing the old program and activating the new one and the campaigns within the program will not be copied. Learn more.

From now on, you will able to see in more detail whether your voucher code uploads where successful or not. Learn more.

We started to roll out a change regarding campaign types launched from batch Automation Center programs starting with the Target Segment entry point. This change will affect your Email Analysis page where campaigns sent from batch programs will also appear as child campaigns. Learn more.

The In-App data (clicks) touchpoint is now available in Event Attribution. Learn more.

From now on, users created via Single Sign-On will be created in the platform with the "restricted" role. Learn more.

You can easily add new domains to Web Channel on your own. Learn more.

Now you can synchronize SMS opt-in data between Emarsys and Shopify. Learn more.

The SMS send and click touchpoints are available in Event Attribution. Learn more.

From now on, the Double Opt-In node is available in the Automation Center and Interactions. Learn more.

• Webhook node: The Webhook node is on Pilot release in Interactions. Learn more.
• Pause pending improvement: When pausing an Automation Center program, the page is refreshed automatically, so you don't need to refresh it to check if the program has been paused. Learn more.

From now on, you can track iOS 15 email opens on the Email Analysis and Trend Reporting screens. Learn more.

You can call off an already launched In-app message campaign except the campaign is used by an active Automation Center or Interactions program. Learn more.

Relevancy score and Interruption level have been added to the Platform settings tab description as new features of iOS 15. Learn more.

The Smart Insight Data Loads file maintenance policy came into effect in October 2021. Learn more.

If you create new programs starting with the On auto-import node, then it will behave as a batch entry point. Learn more.

From now on, you can copy blocks within a template without recreating them from scratch in the VCE editor. Learn more.

You don't need to wait until your combined segment is calculated, a notification will appear when it's ready. Learn more.

From now on, a new type of tier is available in Loyalty. Learn more.

Now, you can add comments to nodes in the Automation editor. Learn more.

From now on, you can move segments and contact lists to other groups or subgroups in the new combined segment editor. Learn more.

• Naming groups: Now you can name groups and subgroups in the new combined segment editor. Learn more.
• Collapsing and expanding groups: You can collapse and expand a group or subgroup or all groups in the new combined segment editor. Learn more.

From now on, targets that run out of the target period by more than 14 days, move automatically to the Target History page. Learn more.

• Bulk actions: You can select a branch or multiple nodes and perform bulk actions in the Automation editor. Learn more.
• Settings buttons: The settings buttons have been relocated in the Automation editor. Learn more.

The SMS channel is now extended with a dedicated MMS content creator. Learn more.

The SMS channel is now globally available. Learn more.

We have collected a few examples describing what happens to existing combined segments after migrating to the new editor. Learn more.

Version 2.14.3 of the Android Emarsys SDK has been released. Learn more.

Our Multi-language feature (currently in piloting) uses the IETF language standard to help you to manage localized email campaigns. Therefore, we have defined a contact field using IETF language tags which will determine the language version your contacts will see.

As we are approaching global release for the Multi-language feature, were giving a head start for customers to populate language data in their contact database, to prepare for creating multi-language campaigns. Learn more.

Now you can directly configure barcodes, which you can use in your marketing campaigns. Learn more.

Now you can replace segments that you added accidentally to your combined segment in the new combined segment editor. Learn more.

• Automation Center - From now on, you can give custom names to nodes on the canvas. Learn more.
• Automation Center - The Mobile in-app - add and remove nodes are now available in the Automation Center. Learn more.
• Interactions - You can rename nodes on the canvas. Learn more.

The Automation Center documentation has been reorganized. Learn more.

Starting from 6 April 2021, Emarsys uses Matomo to track user experience including certain interactions with the Emarsys service and page performance related data on the Emarsys platform UI. Our goal is to identify problems in due time, improve your user experience and deliver the best tool to you. Data collected is only used for product development purposes.

We track individual actions but do not identify individual users. Data collected with Matomo is stored on Emarsys infrastructure and remains at all times under the control of Emarsys. Emarsys does not make the data accessible to any third party.

You can opt out of being tracked anytime by contacting support or your success manager.

Check our Privacy Policy and learn more details about our data tracking methods.

• Interactions - From now on, you can change your program’s structure regardless of its status in Interactions. Learn more.
• Automation Center New Editor - From now on, you can change your program’s structure regardless of its status in the Automation Center New Editor. Learn more.
• Automation Center - The Delete contacts node is available in the Automation Center. Learn more.
• Deleting personal data - A new section describing how to delete personal data after the retention period has expired is available on the Help Portal. Learn more.

You can define conditions using every product detail from your product catalog to fine-tune real-time engagements with your customers. Learn more.

• Automation Center New Editor: Programs using the legacy editor will be switched to the New Editor in April 2021. Learn more.
• Combined segment new editor: Combined segments using the legacy editor will be switched to the new editor in April 2021. Learn more.

• Send email node - preview: From now on, you can preview the selected email campaign in Send email nodes in Interactions and in the Automation Center New Editor. Learn more.
• Revenue Attribution Service: The email open touchpoint is available in the Revenue Attribution Service. Learn more.

• Adding item conditions - You can create decisions processing each item in a product list to check whether any of them matches the defined conditions. Learn more.
• Total cart value attribute - The Total cart value attribute is now available within the Updated cart and Purchased Web Extend events. Learn more.
• New text operators - You can search in text fields without knowing the exact value you are looking for with the operators contains any of, contains all of and contains none of within the Decision node. Learn more.

From now on, Plugin Sales Data is available as a data source in the Revenue Attribution Service. Learn more.

Usability fixes and improvements were made in the following areas:

Enhanced Marketer Experience:

• Actions at the end of table rows now can be opened in a new window.
• Date picker now supports minimum and maximum dates where necessary.
• Filter options in tables now support multiple keywords and search for exact matches using quotation marks.
• Notification Centre is integrated into the navigation bar to enable easy access.

Automation:

• Improved experience for disabling send nodes.
• Improved experience for setting Product Catalog Updates.
• Improved experience for attribute filtering and array-handling.

Analytics:

• Strategic Dashboard: Fixed an issue where the tooltips on charts displayed the current- and comparison periods results in the wrong order.
• Strategic Dashboard: Tactics widgets on the detailed strategy reports show the attributed purchases and revenue in a way that the cumulative contribution of channels is visible.

Mobile & WebMail:

• Email Channel: Fixed a bug when a campaign is sent it disappears from the campaign list overview.
• Email Channel: Fixed a bug where creating a campaign from a template was not possible.
• SMS Channel: We show now the connected AC campaigns in the campaign list page.

The Program Summary page will change on March 10, 2021. All Program Summary pages will be switched over to the improved version where you can see a more detailed, day-to-day overview of your programs instead of aggregated data. You can look back on your program's reporting up to six months. Learn more.

You can easily open the selected resource and its reporting page in the Send email, Mobile Engage push message, Update contact list, Mobile in-app - add and Mobile in-app - remove nodes and in the Included in segment template of the Decision node. Learn more.

Emarsys has removed the inbox placement traffic light from Deliverability Reporting and dedicated IP reputation from Deliverability Advisor as of February 24, 2021. This decision follows the policy changes at Google, which limit access to Gmail, one of our most important mailbox providers. This has resulted in Return Path from Validity being removed from the market. Emarsys decided to focus on other areas that we believe will bring more immediate value, like more flexible opt-in management in email, improved Deliverability Advisor with more actionable recommendations or even scaled transactional marketing messages for more 1:1 personalization. Emarsys and Validity will continue to work together to bring you unrivalled email success. Tools from Validity, such as their Everest solution, are available directly from Validity.

Our Support and your Client Success teams are at your disposal in case you have any additional queries.

You can find more details on how contact deletion affects reports and analytics on the Help Portal. Learn more.

From now on, you can find the Account Dashboard and Strategic Dashboard articles under Dashboards and the Revenue Attribution pages under Reports and analytics. Learn more.

The Notification Center is updated with new, custom notification settings. The most common notification use cases are collected with the links to the relevant Help Portal articles to help you understand your notifications better and find the solution easily. Learn more.

The Campaign Update feature is available as a pilot. This improvement enables you to update multiple email campaigns at once by distributing your email template changes among them. Learn more.

You can subscribe to Smart Insight Data Quality and Data Load notifications in the Notification Center. Learn more.

From now on, you can filter External events based on the time when they were received by Interactions with the ems_event_time attribute. Learn more.

From now on, SAP customers can access Emarsys accounts without the need of adding login credentials. Learn more.

A new section describing how Emarsys handles Shopify product availability data is now available on the Help Portal. Learn more.

• From now on, you can use custom Web Extend tags to trigger programs, personalize your content and select them in Decision, Decision splitter and Wait for event nodes. Learn more.
• By setting up the trigger event timeout value, you can configure the time period after which events will expire and they will not trigger Interactions programs. Learn more.
• You can define conditions by checking whether events contained specific attributes when they were triggered the last time with the Last time the event happened template. Learn more.
• You can easily disable or enable Interactions nodes. Learn more.

Now Account Administrators can change the data source used by the Revenue Attribution Service if you have multiple sources of data. Learn more.

From now on, all your Automation Center, Interactions and Product catalog updates programs are listed on the Automation Programs page. You can easily create Automation Center, Interactions and Product catalog updates programs and Tactics by clicking the Create Program button. Learn more.

From now on you can filter the charts on the RFM Advisor page. Learn more.

• The behavior of Paused programs will change on November 24, 2020. Learn more.
• The Delete contacts custom marketing automation node is available on request. Learn more.

A new article describing how to build abandoned cart programs in Interactions is available on the Help Portal. Learn more.

The Program Summary page has been updated. Now you can check the reports for a specific contact by entering their email address in the Search contact report field. Learn more.

The Emarsys Magento 2 (v2) plug-in version 1.14.0 is now available. Merchants can trigger custom events from their webshop and use those in Emarsys to create campaigns or build automated programs. Learn more.

Refunds Impact Report: You can check how refunds are distributed among the different customer lifecycle stages on this page. Learn more.

Refunds in the Smart Insight reports and calculations: You can check which Smart Insight reports and calculations take refunds into account on this page. Learn more.

We have prepared a guide for you, to introduce you to the Revenue Analytics feature. Learn more.

We have collected a few JSON payload examples used in Interactions programs. Learn more.

The new Personalization Preview helps you to test and troubleshoot your reference and sorting fields for your tables or your views in Self-service and Hosted Self-service setups. Learn more.

The Brand Indicators for Message Identification (BIMI) provides you a simple way to display and manage brand-controlled logos when sending authenticated emails. You can increase recipient engagement with improved immediate brand recognition and enhanced user experience. Learn more.

The Emarsys Magento 2 (v2) plug-in version 1.13.0 is now available. This release contains improvements related to choice fields (drop-down selectors) in Magento customer and product entities. Learn more.

The Shopify Created At and Updated At standard date fields are automatically mapped and synched to Emarsys. Learn more.

Google's reCAPTCHA v2 is now supported in forms to provide an additional layer of defense against spammers. Learn more.

Product catalog updates: By default, product data in price drop and back in stock campaigns is retrieved from the standard price or availability fields in your product catalog. You can change this setting with the Calculate based on a localized field option. Learn more.

Event attributes and recommended operators: From now on all the available attributes of the selected event are listed in the drop-down if you click the attribute_name field in the Event happened and Event did not happen templates of the Decision and Decision splitter nodes (if you selected the Trigger attribute template, then the attributes of the chosen Trigger event are listed in the drop-down). You can enter attributes that you would like to use in the future manually.

The recommended operators are automatically detected based on the attribute type. Learn more.

Version 2.6.1 of the Android Emarsys SDK has been released. Learn more.

You can insert interactive content blocks into your email templates. Learn more.

Version 2.6.0 of the Android Emarsys SDK has been released. Learn more.

A new article is available on list bombing attacks and how to defend yourself against them. Learn more.

You can check if contacts are eligible to continue their journey in your Interactions program with the Participation check node. Learn more.

We have made several custom marketing automation nodes globally available on request. Learn more.

By the end of July 2020, transactional (triggered email or on-event) campaigns will be available for selection when you create email behavior segments. Learn more.

Version 2.5.4 of the Android SDK has been released. Learn more.

A new article has been published, demonstrating how to send an email using the API to trigger an external event and populating some simple external data into the email. Learn more.

A description of the "even" and "odd" filters has been added to the Emarsys Scripting Language documentation. Learn more.

• From now on you can easily create Web Channel Accelerate campaigns by clicking the Create Campaign button on the Web Channel Accelerate > Campaigns tab. Learn more.
• The new Customer sign-up with embedded form Web Channel Accelerate campaign type is available on the Create campaign page. Learn more.