Loyalty uses these personalization tokens to check if the recipient is already a Loyalty member.
To include these tokens, create your campaign emails with the Visual Content Editor. Use visuals and text to reinforce your message:
- Motivate purchases by highlighting rewards
- Create a sense of urgency by showing the limited availability of the reward
- Show the Loyalty status of your members to
Creating a reminder email for your actions increases the change of responding to your campaigns.
By using block targeting, conditional text and the Emarsys Scripting Language, you can create base emails that are tailored to the person opening them. You can display content specific to contacts with the specified database field values.
Using these techniques, you need to maintain less emails, instead of preparing for every scenario a separate email.
Tokens of Loyalty actions in Ready to use status are displayed as Predefined tokens.
Tokens can be dragged and dropped into your blocks.