Loyalty and Tactics:: Using emails with Loyalty tokens – Emarsys

Loyalty uses these personalization tokens to check if the recipient is already a Loyalty member.

To include these tokens, create your campaign emails with the Visual Content Editor. Use visuals and text to reinforce your message:

Motivate purchases by highlighting rewards
Create a sense of urgency by showing the limited availability of the reward
Show the Loyalty status of your members to

Creating a reminder email for your actions increases the change of responding to your campaigns.

By using block targeting, conditional text and the Emarsys Scripting Language, you can create base emails that are tailored to the person opening them. You can display content specific to contacts with the specified database field values.

Using these techniques, you need to maintain less emails, instead of preparing for every scenario a separate email.

Tokens of Loyalty actions in Ready to use status are displayed as Predefined tokens.

Tokens can be dragged and dropped into your blocks.

Alternatively, you can click into a block, and click the icon in the toolbar to access a list of available tokens. Selecting the token from the list will insert it at the place of your cursor.

You can add your CTA URLs to images as ESL codes in your blocks.

After selecting the CTA URL token in your email, click the icon to bring up the Update Personalization Token screen. Copy the ESL code from the bottom to the URL field of a word or an image and remove the original CTA URL token from the email.

Alternatively, you can click the icon to access the list of available personalization tokens. By typing in the name of the token, you can jump to a specific token. By selecting a token, its URL is automatically inserted.